Validators is an unique strategic market research agency that specializes in innovative research methodologies measuring the interaction between marketing communication and the consumer.

Our studies have proved that the “window of opportunity” to communicate your proposition is only 5 seconds. These few vital seconds can represent the difference between the success or failure of a campaign, these are the seconds we study.

Our proven approach combines a range of analytical models with neuromarketing tools and online methodologies that enables us to not only report back vital findings, but more importantly, provide “mock ups” of the improvements we recommend.

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Validators launched in the United Kingdom

Validators UK has launched and is currently under development with our new UK managing partner Iain Janes. 
 

Pictures: Validators at the international Esomar Congress.

On September the 21th Validators presented their ROI research which was nominated for the Research effectiveness Award 2011. Unfortunately the award went to another company from Australia. Yet it was an exciting afternoon with a lot of positive comment. Click here to see the pictures. >>

Esomar nomination Validators for best ROI research 2011

On August the 2nd Validators were proud to be  formally nominated for the Research Effectiveness Award 2011 (our submission was  Erdee newspaper research paper) . The award ceremony will take place during the Esomar congress on 18 - 21 September, two other companies will also compete for the award. >>

 

Four strategies for 25% more effectiveness from your newspaper adverts
For Erdee Media Groep we undertook research on their daily newspaper RD, and came to remarkable conclusions. After 50.000 fixations of readers recorded via eyetracking, measuring brand and message recall of tens of adverts we formulated four ROI strategies. >>