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Digital outdoor advertising is seen 52% better when expression moves

Digital outdoor advertising is seen 52% better when expression moves

by Hilde Doting | Aug 21, 2018 | Communication, Innovation, News, Advertising

Digital outdoor advertising is seen 52% better when the message moves than when it does not. Consumers see the digital screen with a moving utterance more often (+29%) from a greater distance and look at it longer (+18%) than at the non-moving utterance...

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