by Hilde Doting | May 23, 2019 | News
Bas Vlugt (Dutch Media Network) and Validators' founder Martin Leeflang discuss the future of communication research. And about emotion as the fuel for a successful commercial. In order to ultimately achieve an improvement of your... 
by Hilde Doting | May 22, 2019 | News
The innovation lab of Validators now comes with a very efficient tool to measure the emotion in your commercial or online video: ValueFlow 2.0. This tool makes emotional appreciation per scene transparent. Accurate to the second, and where necessary in 24 hours. In addition... 
by Hilde Doting | In this chapter, we will focus on the following topics: | Branding, CEPs, Institute for Brand Analytics, Marketing, Brand, News
This article appeared in Cross Media yearbook 2019 'The past year for me was all about innovation in brand research. This innovation was mainly in calculating and growing market shares. Because building brands is fun, but in the end...
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