Can you use Out-of-Home to get a Category Entry Point (CEP) moving? That was the question Validators, Sky Radio (Talpa) and Exterion Media asked themselves last summer. They decided to join forces to grow the CEP 'radio listening at work' for Sky Radio. And with success! On November 28th we will share the insights from this research with you during a breakfast session. We will also show you how you can use communication to grow your mental market share.
- From Sky Radio, Ed Borsboom explains why the brand felt the need to grow in the category 'listening at work'.
- Eva Rozenbeek knows all about the most suitable strategy for your OOH and is happy to share her vision on this.
- Marceline Veen of Validators takes you into the world of Byron Sharp and measuring the influence of OOHs on CEPs.
What you need to know:
28th 8.15 am: Wake-up coffee + breakfast
8.30 am: Good theoretical framework + catchy practical examples
10.00 am: Ready to go
Participation is free of charge.
We will provide you with a delicious breakfast!
Location: Office Validators, Amsterdam
Mail to email@example.com
There are ten places available at our table, so be quick!