by Damien Soerel May 27, 2021 | Branding, Communication, Marketing, News
What does the average Dutchman do with his days? A question that has always been of interest to marketers, but in the light of the declining corona infections and the government's easing up of the situation, is now possibly even more interesting. Where the consumer... 
by Hilde Doting | May 20, 2021 | Branding, Communication, Distinctive Assets, Marketing, Mental Market Share, Mental Availability, Brand, News
In September, the Ehrenberg-Bass Institute (Byron Sharp and others) published the scientific paper 'Measuring advertising's effect on mental availability' in the International Journal of Market Research. The paper is interesting because it answers the... 
by Damien Soerel May 20, 2021 | Branding, Communication, Marketing, News
With the increase in easing, we see that the Netherlands is moving again. And the mobility sector is benefiting from this: purchases of personal means of transport (car, bicycle, scooter) are on the rise. We also see that audio is on the rise, especially among young people. Both the... 
by Damien Soerel May 11, 2021 | Branding, Communication, Marketing, News
We can go out on the terraces again. So it's time to pay more attention to our external care. When it comes to personal care, young people increasingly opt for brands that are sustainable and socially responsible. Now that these brands are increasingly... 
by Hilde Doting | May 4, 2021 | Branding, Communication, Marketing, News
What fascinates and experiences your consumer in our one-and-a-half-meter society? During the webinar on 11 May, Insights Consultants Mandy Merks and Maartje van Will will answer this question. You will also be introduced to the new version of the Consumer Behaviour Monitor....
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