With our in-house developed EyeCoding technique, you can implicitly measure the effect of showing your creation (briefly). In daily life, consumers often have just two seconds to take in your message. By identifying viewing behaviour and testing what viewers can play back after a brief moment of contact with your creation, you can quickly optimise your message. Eyecoding can be used to test a brochure, leaflet, flyer, magazine, advertisement or letter.
What exactly is the situation with viewing behaviour and attention? Astrid Lubeck and Erik Prins have written a manageable white paper on the subject, including a clear comparison with eye tracking. Request it now!