How do you capture a place in the associative brain of the consumer?

Ad Alliance and Validators answer this question in the Sept. 19 webinar by comparing how branded content and traditional advertising work. How? By really looking at content from the eyes of the consumer, based on research.

In this webinar watch Mirte van Deursen (Ad Alliance, pictured left) and Cathelijn te Koppele (Validators) look at the effects on advertisers' mental availability. They dwell on the importance of the fit between the advertiser and TV programs. And the combination and sequence effects of Branded Content and television commercials are also discussed.

Date: Tuesday, September 19
Via: Zoom, you will be sent the link after registration
Time: 11 a.m. - 11:30 a.m.

Note: When you complete this Zoom meeting, you will want to get started right away with all the pragmatic tips to grow your brand!

You can sign up via this link.