CASE: Boldking

"The exploratory preliminary research in the Netherlands gave us a concrete picture of the categories (CEPs) that are important to consumers when purchasing and using razor blades and of the categories that are and are not associated with our brand. With this knowledge we started a large-scale investigation in the Netherlands and Germany.”

Boldking is the biggest challenger of Wilkinson and Gillette in The Netherlands. They sell flexible razor shaves and skincare products. It is an online shaving and grooming brand for the modern man. We offer products that make the average 20 minutes men spend in the bathroom easier and more enjoyable, including a revolutionary razor designed for a different shave, natural shaving and skincare products and blades for different skin types. It was very nice to see that mainly young men (18-35) in the Netherlands already know Boldking well and in some areas even prefer to established brands such as Gillette and Wilkinson.

“With the insights from this research, we can make targeted choices in our marketing strategy so that even more men can find their way to our top products."

Do you want to give direction to your marketing strategy together with us?
We like to think along.

Peter Meijer
Senior Client Consultant
06 49 64 23 12
Peter.Meijer@validators.nl