ANWB Gets a Grip on Communication Effectiveness with 360° Insights

ANWB works with Validators to continuously gain clear insight into the effects of its communications. Not only does it look at campaign effectiveness and brand development, it also tests new creations. By cleverly linking the various studies, a synergistic effect is created that provides a 360° insight into effectiveness.

More relevance to the brand

Validators' brand research offers ANWB the opportunity to more concretely direct its brand strategy. To this end, a switch was made from a traditional brand funnel to increasing brand relevance (Category Entry Points, CEPs), inspired by Byron Sharp's insights.

Combined with measurements of implicit associations, this allows ANWB to better 'turn the knobs' for brand and campaigns. To keep a constant eye on the performance of the brand, the results are compiled in a powerful and up-to-date dashboard. This allows ANWB to stay sharp on the impact and quality of its communications.

A successful collaboration

In the collaboration between ANWB and Validators, increasing campaign impact and brand communication is key. This allows ANWB not only to position its brand more strongly, but also to use its campaigns more effectively.

Also continuous insight into the effects of your communication? We are happy to think along with you!