Trust strengthens brand strategy with international brand research

Trust is the leading brand for affordable digital lifestyle accessories, with more than 300 products for smartphone, tablet, desktop, laptop, gaming and smart home in numerous European countries.

Trust has two strong brands:

Trust: known for high-quality and affordable accessories for PCs, laptops, cell phones, and smart home devices.

Trust Gaming: designed for gamers looking for the fastest, best-looking, and most advanced applications for devices such as mice and keyboards.

Trust was keen to understand more about the brand identity of Trust and Trust Gaming in Europe. Validators was asked to investigate brand awareness, brand image and competition in the Netherlands, Spain and Italy. Key questions here were:

Why do people buy Trust (or not)?

In which purchase categories (Category Entry Points, CEPs) does the brand play a role?

And how relevant are these categories?

Valuable insights for marketing strategy

“This baseline measurement reveals interesting differences between the Netherlands, Spain, and Italy,” said Martine Batenburg, Marketing Director at Trust. “That helps us make targeted marketing decisions for each country. Thanks to the insights from the CEPs, we know exactly which levers to pull. The interactive dashboard also makes it easy to analyze differences between countries and competitors and tailor our strategy accordingly.”

Would you also like to work with us to give direction to your marketing strategy? We would love to think with you!