Video Storytel 16% higher brand awareness after collaboration Validators and KICK!

CHALLENGE

Storytel, one of the largest providers of audiobooks, wanted to increase its brand awareness and better reach its target audience. The company knew that effective creative work is the key to a successful campaign, but was also aware that testing and data collection are often overlooked in the concept phase. To demonstrate the value of data from the very beginning of the process, they decided to collaborate with KICK! Creative Agency and Validators.

APPROACH

KICK! Creative Agency and Validators worked closely together on a new online video for Storytel. The focus was on testing the concept and collecting data to optimize the video’s effectiveness. Various research methods were used, including online surveys and focus groups.

METHODOLOGY

To measure the video’s effectiveness, online surveys were conducted among a representative sample of Storytel’s target audience. In addition, focus groups were organized to gain a deeper understanding of viewers’ perceptions and emotions. This combination of quantitative and qualitative research provided a comprehensive picture of the responses to the video.

KEY FINDINGS

The study revealed a number of key findings. First, it showed that the video had a strong emotional impact on viewers. The combination of visuals and audio created a powerful message that resonated well with the target audience. In addition, it became clear that the video created a positive association with the Storytel brand and that the message was well understood.

RESULTS

The collaboration between KICK! Creative Agency and Validators has led to a significant increase in Storytel’s brand awareness. Online surveys revealed that as many as 16% of respondents reported being familiar with the brand after watching the video. This represents a substantial increase compared to the 7% recorded prior to the collaboration. In addition, the focus groups indicated that the video had a positive effect on their intention to use Storytel.

Impact

The collaboration between KICK! Creative Agency and Validators has not only led to increased brand awareness for Storytel, but has also demonstrated that testing and data collection during the concept phase of a campaign are invaluable. This approach enables companies to optimize their creative concepts and enhance the effectiveness of their campaigns. In the long term, this will lead to a higher ROI and a stronger connection with the target audience.

Conclusion

The collaboration between KICK! Creative Agency and Validators has proven that testing and collecting data during the concept phase of a campaign is essential for success. By focusing on the effectiveness of the creative concept and the target audience’s reactions, Storytel was able to significantly increase its brand awareness. This approach has not only had an immediate impact but will also contribute to the brand’s long-term success. It is therefore no surprise that more and more companies are realizing that effective creative is the key to a successful campaign.