by Julia | Jun 7, 2023 | Branding, communication, Consumer behavior, Marketing, News
As worries about energy prices melt like snow in the (spring) sun, it is important to understand complex consumer behavior. In this article, we explore two intriguing aspects of consumer behavior: the subtle game of mental accounting and the influence... 
by Julia | Jun 6, 2023 | Branding, CEPs, communication, Effectiveness, Marketing, mental market share, mental availability, Brand, News
Brandreview provides strategic insight into the positions brands occupy in the minds of consumers. Each month, Validators takes a closer look at a different industry. This month we examine opticians, looking at the 5 largest optician chains and the... 
by Julia | Jun 6, 2023 | Branding, Byron Sharp, CEPs, Marketing, mental market share, mental availability, Brand, News
Brandreview provides strategic insight into the positions brands occupy in the minds of consumers. Where do consumers' needs lie? And where are the opportunities for brand builders to gain market share? In our online workshop on June 27, we will explain more... 
by Hilde Doting | May 22, 2023 | Branding, communication, Consumer behavior, Creation, Effectiveness, Marketing, mental availability, News
On Thursday, June 8, marketer and trainer Christ Coolen, Mink Zwolsman (Global) and Jelmer Wit (Validators) will host the webinar "The magic of unconscious influence: communication for the consumer brain. In this workshop, they give 5 tips that you can use very... ![Validators introduces latest innovation - its own label Creative Testing Platform - at MIE'23 [press release]](https://www.validators.nl/wp-content/uploads/2023/05/IMG_4392-1080x675.png)
by Julia | May 16, 2023 | Branding, Effectiveness, Marketing, News
Amsterdam, May 16, 2023 Validators introduces latest innovation - its own label Creative Testing Platform - at MIE'23 During the Marketing Information Event (MIE) on May 9 and 10, Validators introduced the label Creative Testing Platform. The... 
by Julia | May 10, 2023 | Branding, communication, Consumer behavior, Marketing, News
Consumers often think they make choices based on reason, but actually they mostly make choices based on feelings and emotions. This is because a rational choice takes more energy, than an emotional choice. Consumers are focused on energy...
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