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Consumer Behavior Monitor: To buy those cute pants, people first eat out the fridge

Consumer Behavior Monitor: To buy those cute pants, people first eat out the fridge

by Julia | Jun 7, 2023 | Branding, communication, Consumer behavior, Marketing, News

As worries about energy prices melt like snow in the (spring) sun, it is important to understand complex consumer behavior. In this article, we explore two intriguing aspects of consumer behavior: the subtle game of mental accounting and the influence...
Which brand claims the strongest mental position among opticians?

Which brand claims the strongest mental position among opticians?

by Julia | Jun 6, 2023 | Branding, CEPs, communication, Effectiveness, Marketing, mental market share, mental availability, Brand, News

Brandreview provides strategic insight into the positions brands occupy in the minds of consumers. Each month, Validators takes a closer look at a different industry. This month we examine opticians, looking at the 5 largest optician chains and the...
Sign up Brandreview webinar June 27

Sign up Brandreview webinar June 27

by Julia | Jun 6, 2023 | Branding, Byron Sharp, CEPs, Marketing, mental market share, mental availability, Brand, News

Brandreview provides strategic insight into the positions brands occupy in the minds of consumers. Where do consumers' needs lie? And where are the opportunities for brand builders to gain market share? In our online workshop on June 27, we will explain more...
Sign up for "The magic of unconscious influence: communication for the consumer brain" on June 8

Sign up for "The magic of unconscious influence: communication for the consumer brain" on June 8

by Hilde Doting | May 22, 2023 | Branding, communication, Consumer behavior, Creation, Effectiveness, Marketing, mental availability, News

On Thursday, June 8, marketer and trainer Christ Coolen, Mink Zwolsman (Global) and Jelmer Wit (Validators) will host the webinar "The magic of unconscious influence: communication for the consumer brain. In this workshop, they give 5 tips that you can use very...
Validators introduces latest innovation - its own label Creative Testing Platform - at MIE'23 [press release]

Validators introduces latest innovation - its own label Creative Testing Platform - at MIE'23 [press release]

by Julia | May 16, 2023 | Branding, Effectiveness, Marketing, News

Amsterdam, May 16, 2023 Validators introduces latest innovation - its own label Creative Testing Platform - at MIE'23 During the Marketing Information Event (MIE) on May 9 and 10, Validators introduced the label Creative Testing Platform. The...
Consumer Behavior Monitor: When consumers start thinking, A-brands have it tough

Consumer Behavior Monitor: When consumers start thinking, A-brands have it tough

by Julia | May 10, 2023 | Branding, communication, Consumer behavior, Marketing, News

Consumers often think they make choices based on reason, but actually they mostly make choices based on feelings and emotions. This is because a rational choice takes more energy, than an emotional choice. Consumers are focused on energy...
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Recent Posts

  • Consumer Behavior Monitor: To buy those cute pants, people first eat out the fridge
  • Which brand claims the strongest mental position among opticians?
  • Sign up Brandreview webinar June 27
  • Sign up for "The magic of unconscious influence: communication for the consumer brain" on June 8
  • Validators introduces latest innovation - its own label Creative Testing Platform - at MIE'23 [press release]

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