by Hilde Doting | Aug 15, 2023 | Branding, CEPs, communication, Effectiveness, Marketing, mental market share, mental availability, Brand, News
Brandreview provides strategic insight into brand positions in consumers' minds. Each month Validators takes a closer look at a different industry. It's summer time so time for vacation or chores and that makes our choice of (online) hardware stores. Travel was ... 
by Hilde Doting | Jul 12, 2023 | Branding, Communications, Marketing, Media Industry Bias, News
"99.9% of the time people do not give a sh*t about your brand" according to Adam Ferrier, founder and consumer psychologist of the Australian agency Thinkerbell. Because where we "trade idiots" spend much of our day engaged with one or more brands, the... 
by Hilde Doting | Jul 10, 2023 | Branding, communication, Consumer behavior, Marketing, News
Competition among streaming services has become more intense in recent years than ever before. Price wars are being waged and different subscription forms are being introduced to win the favor of consumers. But in a market that is increasingly... 
by Julia | Jun 7, 2023 | Branding, communication, Consumer behavior, Marketing, News
As worries about energy prices melt like snow in the (spring) sun, it is important to understand complex consumer behavior. In this article, we explore two intriguing aspects of consumer behavior: the subtle game of mental accounting and the influence... 
by Julia | Jun 6, 2023 | Branding, CEPs, communication, Effectiveness, Marketing, mental market share, mental availability, Brand, News
Brandreview provides strategic insight into the positions brands occupy in the minds of consumers. Each month, Validators takes a closer look at a different industry. This month we examine opticians, looking at the 5 largest optician chains and the... 
by Julia | May 10, 2023 | Branding, communication, Consumer behavior, Marketing, News
Consumers often think they make choices based on reason, but actually they mostly make choices based on feelings and emotions. This is because a rational choice takes more energy, than an emotional choice. Consumers are focused on energy...
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