by Julia | Jun 7, 2023 | Branding, communication, Consumer behavior, Marketing, News
As worries about energy prices melt like snow in the (spring) sun, it is important to understand complex consumer behavior. In this article, we explore two intriguing aspects of consumer behavior: the subtle game of mental accounting and the influence... 
by Hilde Doting | May 22, 2023 | Branding, communication, Consumer behavior, Creation, Effectiveness, Marketing, mental availability, News
On Thursday, June 8, marketer and trainer Christ Coolen, Mink Zwolsman (Global) and Jelmer Wit (Validators) will host the webinar "The magic of unconscious influence: communication for the consumer brain. In this workshop, they give 5 tips that you can use very... 
by Julia | May 10, 2023 | Branding, communication, Consumer behavior, Marketing, News
Consumers often think they make choices based on reason, but actually they mostly make choices based on feelings and emotions. This is because a rational choice takes more energy, than an emotional choice. Consumers are focused on energy... 
by Julia | Apr 11, 2023 | Branding, Consumer Behavior, Marketing, News
Spring has officially begun and it seems that the Dutch want to put the past period of cold and dark days behind them and with it the worries of the past. Whether the worries are disappearing? That's not what we see reflected in the Consumer Behavior Monitor, a... 
by Julia | Apr 11, 2023 | Branding, CEPs, communication, Consumer behavior, events, News
Brandreview provides strategic insight into the positions brands occupy in the minds of consumers. Each month, Validators takes a closer look at a different industry. This month, we examine banks, examining the mental... 
by Hilde Doting | Feb 9, 2023 | Branding, CEPs, communication, Consumer behavior, events, News
Brandreview provides strategic insight into the positions brands occupy in the minds of consumers. In this brand review, we take a closer look at the meat substitute industry, where the mental market position for 10 of the most frequently mentioned meat substitute brands is mapped...
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