by Hilde Doting | Aug 15, 2023 | Branding, CEPs, communication, Effectiveness, Marketing, mental market share, mental availability, Brand, News
Brandreview provides strategic insight into brand positions in consumers' minds. Each month Validators takes a closer look at a different industry. It's summer time so time for vacation or chores and that makes our choice of (online) hardware stores. Travel was ... 
by Julia | Jun 6, 2023 | Branding, CEPs, communication, Effectiveness, Marketing, mental market share, mental availability, Brand, News
Brandreview provides strategic insight into the positions brands occupy in the minds of consumers. Each month, Validators takes a closer look at a different industry. This month we examine opticians, looking at the 5 largest optician chains and the... ![Validators introduces latest innovation - its own label Creative Testing Platform - at MIE'23 [press release]](https://www.validators.nl/wp-content/uploads/2023/05/IMG_4392-1080x675.png)
by Julia | May 16, 2023 | Branding, Effectiveness, Marketing, News
Amsterdam, May 16, 2023 Validators introduces latest innovation - its own label Creative Testing Platform - at MIE'23 During the Marketing Information Event (MIE) on May 9 and 10, Validators introduced the label Creative Testing Platform. The... 
by Hilde Doting | May 1, 2023 | Branding, Distinctive Assets, Effectiveness, Marketing, News
This edition of the MIE will be extra special. Validators is introducing there a different way-of-working and a unique platform that will change the collaboration between client and agency in testing and improving expressions. In 2019, a start was made on this... 
by Julia | Apr 20, 2023 | Branding, Distinctive Assets, Effectiveness, Marketing, News
Standing out in the daily media stream is top sport. And not easy in our fragmented media landscape. But with the strategic use of audio you can quickly make meters, according to research by TAMBR and Validators. Familiarity is the key to a successful brand.... 
by Hilde Doting | Dec 20, 2022 | Branding, CEPs, Communication, Creation, Effectiveness, Emotion, News
Consumers are exposed to over 350 advertising messages every day. Only 1.3% of them make it into our brains. Marketers face the challenge of growing brands and creating distinctive advertising messages. How do you ensure that the...
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