Concrete input for improving your Point of Sale material

Usually Point of Sale (POS) material is used to bring products to the attention of shoppers. However, shopping behaviour is very task-oriented, which makes it difficult to catch the attention of shoppers. Have your POS material tested to make sure it is seen and achieves the desired effect.

Insight into unconscious viewing behaviour with eye-tracking
In order to generate impact, the POS material must first be seen. By using eyetracking We gain very valuable insights into shoppers' unconscious viewing behaviour and determine the visibility of POS material in a realistic environment. By hanging up cameras in a store, we know exactly how shoppers move around. This gives us a detailed picture of which locations in the store are most frequently visited. You can then take advantage of this to increase the visibility of your POS materials.

Are you looking for concrete input to improve POS material?
Various online tools offer a solution. Innovative techniques enable us to obtain a detailed picture of the effectiveness of the POS material. We measure every desired KPI. In addition, we collect targeted qualitative feedback from the target group. In this way you know exactly which elements within your creation are valued positively or negatively, and you collect concrete input for optimisation. By combining quantitative and qualitative insights, we eventually arrive at a complete picture of the effectiveness of your materials.

Wondering how you can make your POS material even more effective?
Then contact Merel.

Merel Zandvliet

Merel Zandvliet

Client Consultant

06 44 07 56 06