Predict the power of your creative

With EmotionFlow Validators offers you an online neuro tool that measures emotion in content in the most natural setting: at home with the respondent on the couch.

Emotion is the difference for an effective campaign. Emotional campaigns are more effective on key campaign objectives such as sales, market share, price sensitivity and loyalty (Binet & Field). Emotion stimulates memory and is therefore very relevant for long-term brand building. EmotionFlow combines A.I. and Facial Coding to accurately measure the emotional experience of your content. Whether it's TV commercials, online videos, speeches or banners, you can now test them quickly and easily.

Predict the power of your creative

With EmotionFlow Validators offers you an online neurotool that measures emotion in content in the most natural setting: at home with the respondent sitting on his own couch.

Emotion is the difference for an effective campaign. Emotional campaigns are more effective on key campaign objectives such as sales, market share, price sensitivity and loyalty (Binet & Field). Emotion stimulates memory and is therefore very relevant for long-term brand building. EmotionFlow combines A.I. and Facial Coding to accurately measure the emotional experience of your content. Whether it's TV commercials, online videos, speeches or banners, you can test them quickly and easily.

Also take a look at our analysis of the coronaspeeches of Prime Minister Rutte, King Willem-Alexander and Minister Grapperhaus.

 

 

           Emotion makes someone unique

A person's history and context play an important role in what emotions he or she experiences when seeing an expression. That is why it is important to measure under the right target group. For example, there are big differences between consumers who are already brand users and those who are not. Or people who have seen an online video or TV commercial before, or not. It becomes much easier to target different groups. With a large sample and the addition of an additional questionnaire, you can be sure that you have a reliable result.

In this way we quickly find out how your commercial or online video scores on the 7 universal basic emotions: sadness, joy, surprise, anger, disgust, fear, contempt.

Extremely valuable, because the activity of facial muscles can predict up to 78% of purchase intent (McDuff et al., 2015).

 

Controllable content

With the 'on second analysis' all emotions become visible in your target group. These insights are easy to use when making choices in scenes and editing content. Also between different formats (A/B testing) it becomes clear in a validated way where the maximum performance is achieved.

The benefits summarized:

  • Benchmark performance.
  • A/B testing.
  • Predict performance in various target groups.
  • Integration with a pre-test questionnaire.
  • Results within a few days from €15,- per respondent.

 

 

A person's history and context play an important role in what emotions he or she experiences when seeing an expression. That is why it is important to measure under the right target group. For example, there are big differences between consumers who are already brand users and those who are not. Or people who have seen an online video or TV commercial before, or not. It becomes much easier to target different groups. With a large sample and the addition of an additional questionnaire, you can be sure that you have a reliable result.

In this way we quickly find out how your commercial or online video scores on the 7 universal basic emotions:

Sadness
Joy (happiness)
Surprise
Anger
Disgust
Fear
Contempt

Extremely valuable, because the activity of facial muscles can predict up to 78% of purchase intent (McDuff et al., 2015).

 

Controllable content

With the 'on second analysis' all emotions become visible in your target group. These insights are easy to use when making choices in scenes and editing content. Also between different formats (A/B testing) it becomes clear in a validated way where the maximum performance is achieved.

The benefits summarized:

  • Benchmark performance.
  • A/B testing.
  • Predict performance in various target groups.
  • Integration with a pre-test questionnaire.
  • Results within a few days from €15,- per respondent.

Emotion makes someone unique

A person's experience and context play an important role in what emotions he or she experiences when seeing an expression. That is why it is important to measure under the right target group. For example, there are big differences between consumers who are already brand users and those who are not. Or people who have seen an online video or TV commercial before, or not. It becomes much easier to target different groups. With a large sample and the addition of an additional questionnaire, you can be sure that you have a reliable result.

In this way we quickly find out how your commercial or online video scores on the 7 universal basic emotions:

Sadness
Joy (happiness)
Surprise
Anger
Disgust
Fear
Contempt

Extremely valuable, because the activity of facial muscles can predict up to 78% of purchase intent (McDuff et al., 2015).

Controllable content

With the 'on second analysis' all emotions become visible in your target group. These insights are easy to use when making choices in scenes and editing content. Also between different formats (A/B testing) it becomes clear in a validated way where the maximum performance is achieved.

The benefits summarized:

  • Benchmark performance.
  • A/B testing.
  • Predict performance in various target groups.
  • Integration with a pre-test questionnaire.
  • Results within a few days from €15,- per respondent.
Jelmer Wit

Jelmer Wit

Client Consultant

Applications and tariffs 

EmotionFlow can be used for all visual content ranging from TV commercials, online videos, movie trailers or speeches. Most used application of EmotionFlow is testingof creations (pre/post). For this purpose Validators has an extensive benchmark including the Ster Golden Loeki's. EmotionFlow can be used from € 15,- per respondent. A complete TV commercial or online video test (n=100) can be tested from € 2.950,-(ex. VAT). Also take a look at the STORE for an overview of all our products.

Do you have any questions? Feel free to call or email Jelmer.

           Applications and tariffs

EmotionFlow can be used for all visual content ranging from TV commercials, online videos, movie trailers or speeches. Most used application of EmotionFlow is testing of creations (pre/post). For this purpose Validators has an extensive benchmark including the Golden Loeki's. EmotionFlow can be used from € 15,- per respondent. A complete TV commercial or online video (n=100) can be tested from € 2.950,- (ex. VAT).

Also take a look in the STORE for an overview of all our products.

Or contact Jelmer.Wit@validators.nl