EyeCoding™
Online eye-tracking shows which elements of your advertisement or packaging attract attention and which do not.
Frequently Asked Questions
- What is EyeCoding?
- EyeCoding™ is online eye tracking: you can see where people look, for how long, and in what order. Respondents use their mouse to navigate through a sharp circle, just like the eye does.
- Starting at what N?
- We recommend a minimum of 150 respondents. Since the survey is conducted entirely online, you can reach that sample size quickly.
- How long does it take?
- An EyeCoding™ test is often completed in 1–3 weeks. Fieldwork and heat maps follow one another in quick succession, without the need for lab appointments.
- How much does it cost?
- The investment depends on the number of ads and the sample size; you will receive a customized quote. Please contact us at validators.nl/contact.
- What kind of content is it suitable for?
- For packaging, advertisements, websites, apps, and outdoor advertising. You can see which elements catch the eye and which are overlooked.
- How is it different from eye tracking in a lab?
- EyeCoding™ runs in the browser, without the need for lab hardware. As a result, it is scalable, more privacy-friendly, and can be deployed more quickly for larger sample sizes.