From brand to mental market position
Strategic use of the brand goes beyond measuring awareness, preference and consideration. With validated scientific research we can help you to make the transition from brand to (mental) market position. Because your brand is an important variable in the success of your market position compared to competition. With insights from our research you will understand where opportunities lie to build your brand.

Brand research tailor-made
In addition to standard brand research (familiarity, preference and consideration), we offer a steppingstone to pragmatic insights into your growth potential. Do you want insight in the possibilities to gain a mental market share? Or do you primarily want to create a preferred position within a specific market? We offer a comprehensive program that includes implicit brand association research, CEPs research - based on Byron Sharp's ideas - and more. In addition, we offer a scientific addition with the Institute for Brand Analytics, for example by looking at Brand Relevance in Category (BRiC). We make the progress of your brand insightful through flexible, tailor-made research. To meet the many different wishes, we offer a comprehensive research framework.

Your to do list:

  • Getting brand awareness clear
  • Mapping purchase relevance
  • Have a competitive brand position compared to the competition
  • Have loyalty to your brand clear
  • Have triggers and barriers to buy your brand

Book our "Brand and market position workshop"

Do you want to know the latest insights in marketing laws? And how they can be applied to your own situation? For € 750 we provide a 2-hour workshop for 8 people with two of our brand experts. We have a suitable location in our office: the Moonlander. But we can also give the workshop at your company. Ask for the possibilities.

Martin Leeflang

Martin Leeflang