Innovation

Custom made
Innovation is our engine. That's why we have an Innovation Lab with our own development team. Validators arose from the need to offer a suitable solution for every brand and communication problem. Each customer has their own specific questions, we have a dedicated team with appropriate solutions. They work on innovations and customized solutions on a daily basis. If you have a different problem or would like to look beyond the beaten track, we like to think along with you.

Science and market research go hand in hand
We have a sponsored PhD place at VU University Amsterdam and together we started the Institute for Brand Analytics. This program runs at least until 2022.

To innovate on the basis of science, we work closely with universities in Berlin, Barcelona, Utrecht and Amsterdam. In recent years, we have developed various software tools that make complex issues pragmatically measurable, such as:

-Implicit Response Tools (IAT)
-Emotion Measurement in RTV and online video (Valueflow 2.0)
-Eyecoding - online simulation of viewing behaviour
-Communication analysis - Marketing mixed modelling media effectiveness
-Modelling of market positions based on Category Entry Points (CEPs)
-EmotionFlow -Measure emotion based on facial expression, a combination of facial coding with A.I.
-Eyetracking

Complex issues require an innovative approach
Whether you're looking for innovation in shopper research, implicit association tests or brand research, we like to think along with you. Validators is a strong consulting partner. Our customers and their needs are the starting point for innovation. We are open to any problem and always come up with a solution. Together we form a foundation for the research of the future.