Media Industry Bias


One of the themes that is wildly interesting and relevant in marketing land right now is the Media Industry Bias. In 2021, the phenomenon was spotted by Bart Massa, and since then strongly subject for healthy discussion.

Media Industry Bias refers to the fact that someone working in the media industry looks at marketing and advertising in a different way than an average consumer. The Media Industry Bias arises from a misinterpretation of consumer thinking patterns. Whereas a marketer is busy with brands all day, it is completely different for the average consumer. Consumers have hectic lives. They are busy with work, hobbies, household and friends. Therefore, being busy with advertising or brands is absolutely not a priority for them. That it exists is a given. The only trick is to deal with it properly. Validators is happy to provide the tools to do so.

So too in this instructive podcast, all on topic.

The Fun Podcast on Marketing (Psychology) #02 "Media Industry Bias"

With: Judith Meinders, Christ Coolen and our own Jelmer Wit.

Articles on Media Industry Bias

A must read

So is Besured's no-logo campaign a B's success?

So is Besured's no-logo campaign a B's success?

Is it wise to spend (part of) your campaign budget on an expression without a brand logo? This question has kept us at market research firm Validators busy since the launch of Besured's B'tje campaign. Because although the no-logo expression has a lot of...

Say cheese(burger); can McDonald's claim a smile as a brand asset?

Say cheese(burger); can McDonald's claim a smile as a brand asset?

Although the campaign does not appear on TV in the Netherlands, two weeks ago all of Marketingland applauded McDonald's latest international campaign. And this even though it clearly breaks with widely held conventions of the trade: for example, there is no product...

Want to talk further about (your) Media Industry Bias?

Please feel free to contact Jelmer.

Jelmer Wit

Client Consultant

020 716 3775