NIEUWS

Vital start to 2023 and run on hospitality industry

Vital start to 2023 and run on hospitality industry

Was it good intentions or post-Christmas guilt after all? Whatever the reason, the Netherlands got moving in the tail end of the old year. More Dutch people took up sports and actively went outside. At the same time - despite concerns about...

Validators is looking for Research Coordinator (Fulltime)

Validators is looking for Research Coordinator (Fulltime)

Are you a star at switching between multiple tasks, is project management really your thing and are you looking for a full-time job? Then look no further, Validators has the perfect job for you! We are a young, innovative agency that specialises in...

Are you our new Junior Insights Consultant? 

Are you our new Junior Insights Consultant? 

You love customer contact and do everything in your power to find answers to our customers' business questions. You come up with smart research designs, analyse, write recommendations and give convincing and strategic advice.In the process, you shake up a...

Relevant side job alert!

Relevant side job alert!

Are you halfway through your studies or having a gap year and looking for a place to learn a lot? Then this is your chance! Validators is a young, innovative agency specializing in communications research. Due to rapid growth of the organization, we are on...

What good is mental availability in technical B2B now? 

What good is mental availability in technical B2B now? 

Mental availability is perhaps a tightening of the familiar marketing term "brain position. Because mental availability is about more than a high brain position of the brand or company. Mental availability is about whether your...

Food price increases hit consumers directly in wallet

Food price increases hit consumers directly in wallet

Mental household book overflows Financial worries in the Netherlands are growing. We recently reported on concerns about energy prices. Now we zoom in on concerns about increases in food prices. Higher energy costs did not cause cuts within...

A B's more brand communication for Besured

A B's more brand communication for Besured

That Besured's B'tje campaign is talk of the town in marketing land is clear by now. Our research on this no logo campaign - and the accompanying article on MarketingTribune - took off after marketer and speaker Christ Coolen raised the topic to...

Validators wins third FD Gazelle in a row

Validators wins third FD Gazelle in a row

For the third year in a row, Validators manages to get an FD Gazelle. Every year, the Financieel Dagblad awards the FD Gazellen to the fastest growing companies in the Netherlands. The main criterion for eligibility for the award is revenue growth...

Who makes every day a b't better?

Who makes every day a b't better?

'Every day a little better' was at one time Coolblue's motto. Zilveren Kruis believes fairly recently that 'exercising more should remain a little bit fun' and Maggie promised an exquisite dinner in 2012 with 'A little bit of yourself, and a little bit of Maggie.' All...

The power of color in distinctive brand communication

The power of color in distinctive brand communication

Last year, Sammie Ruijgrok (Studio MES) garnered high praise with her brand color variations on the Lidl logo. Recently, she took the UPS logo as the starting point for a design series that makes it very clear what color can do for consistent brand communication,...

What does inflation do to consumer behavior?

What does inflation do to consumer behavior?

The Netherlands is dealing with historically poor purchasing power figures, caused by an 'exceptionally high inflation'. On average, the purchasing power of households will decline by 6.8 percent this year. Not exactly rosy news for consumers - end of...

We'd rather save on pasta and toilet paper than good coffee

We'd rather save on pasta and toilet paper than good coffee

EXCLUSIVE RESEARCH VALIDATORS & MARKETINGTRIBUNE, written by Esmee van Garderen, Hilde Doting and Sjaak Hoogkamer Especially for this edition, MarketingTribune and Validators zoomed in on consumer buying behavior when it comes to food, and then...

The summer of 2022: the train and the podcast finally grown up?

The summer of 2022: the train and the podcast finally grown up?

Although all the corona measures are now in the past and we have spent quite a few more euros in recent months, we do not see the increases in spending in every industry. Earlier we saw that people spent more money on restaurants/take-aways,...

How to grow your market share!

How to grow your market share!

Consumers don't think in terms of brands, they think in terms of needs. As soon as they have a need for a product or service, it is important that your brand comes to the surface in their minds. This is also called mental availability. In our previous blog it became clear that Category...

Brand growth through Category Entry Points? Yes, you can!

Brand growth through Category Entry Points? Yes, you can!

"99.99% of the time people do not give a shit about your brand. Not very subtle, but Adam Ferrier's statement shows that growing your brand is not easy. Consumers are exposed to as many as 377 advertisements every day[1]. It's the job...

Blog Marceline: 4 must-do's on the road to brand growth

Blog Marceline: 4 must-do's on the road to brand growth

99.9% of the time, people don't give a shit about your brand' is a famous quote from Adam Ferrier. All the more important to know how to make sure your brand is top of mind in that short period of time that a consumer does consider a brand important. In the...

Consumers dancing on the volcano

Consumers dancing on the volcano

Although consumer confidence fell to its lowest level ever last month, we are again spending more and more money on experiences that have been denied us over the past two years. After years of restrictions, the need for, among other things, fine dining, cultural...

10 May: Noud Schartman speaks at Branded Content Event

10 May: Noud Schartman speaks at Branded Content Event

How to increase the mental market share of your brand with Branded Content Mental market share is a hot topic. Almost everyone knows the concept, but not everyone knows how to apply it concretely. In this session we will show you why mental market share is...

Fear of financial turmoil continues in the travel sector

Fear of financial turmoil continues in the travel sector

In our previous blog, we already touched upon the declining confidence of consumers in the economy since the war in Ukraine (NOS, 2022). One industry that is certainly holding its breath is the travel sector. People are afraid of heavy financial...

Corona gives way to new uncertainties in consumer behaviour

Corona gives way to new uncertainties in consumer behaviour

Consumers have less and less confidence in the economy since the war in Ukraine (NOS, 2022). The willingness to buy even appears to have fallen to its lowest level, according to figures from the CBS. Nevertheless, actual spending has not decreased yet and that is...

Building a strong brand position for electric bikes

Building a strong brand position for electric bikes

Despite lower brand relevance E-bikes are unprecedentedly popular. In 2021, for the first time, more new e-bikes were sold than regular bikes, RTL Nieuws reported last week. Of the new bicycles sold last year, 52 per cent were e-bikes, which is a year earlier...

We can go out again, and that is reflected in the expenditure

We can go out again, and that is reflected in the expenditure

The Netherlands is once again on lockdown and this is once again leading to shifts in consumer spending patterns. Changes in consumer behaviour can also be seen outside the easing product categories. This week, we zoom in on the rise of...

Marketer, don't be afraid to be colourful

Marketer, don't be afraid to be colourful

By: Jelmer Wit and Sabien van der Sluis 'How do I get the most out of my marketing budget? This is the question many marketers often ask themselves. In this blog series Validators helps you on your way. In the previous edition, we showed you how to get the most out of your...

Neuropsychology internship- again available March 1, 2023

Neuropsychology internship- again available March 1, 2023

Notice! Available again from March 1, 2023. Validators is offering a research internship in the field of neuromarketing and advertising impact research (minimum 4 months) Start: immediately Excellent internship compensation Flexible working hours Being part of a young and fun...

Consistency is free, inconsistency can cost you up to 23% in sales

Consistency is free, inconsistency can cost you up to 23% in sales

Photo credits: PostNL 'How do I conquer that coveted spot in the mind of the consumer? This is the question many marketers often ask themselves. Not entirely unjustifiably so, because practice has shown that this challenge is only reserved for companies with a...

Wanted: trainee campaign researcher

Wanted: trainee campaign researcher

What makes a good marketing campaign? And what factors influence its effectiveness the most, at what investment cost? Validators is looking for an intern who wants to answer these questions. In order to do this, you will develop a (scientific) model that...

Validators does double duty by achieving ISO 20252 and ISO 27001

Validators does double duty by achieving ISO 20252 and ISO 27001

For the execution of communication research and the development of innovative tools, Validators has strict quality requirements. The security of client data, own data and information flows is a top priority. In order to be able to guarantee this, the agency has various...

New whitepaper The science behind EyeCoding

New whitepaper The science behind EyeCoding

With our in-house developed EyeCoding technique, you can implicitly measure the effect of showing your creation (briefly). In daily life, consumers often have just two seconds to take in your message. By identifying and testing their viewing behaviour...

Vacancy Business Developer SaaS

Vacancy Business Developer SaaS

Due to the rapid growth of our organisation, we are looking for someone with 1-5 years of work experience with the ambition to explore new markets and conquer them with our unique software. Validators is looking for a commercial talent with at least HBO background....

Webinar 15 February: How lack of branding can kill your campaign

Webinar 15 February: How lack of branding can kill your campaign

99.9% of the time, consumers are not engaged with your brand. So how do you conquer that coveted place in the consumer's brain? BN'ers, slogans and brand logos can help you do that, but how do you use them? You will hear all about it on 15 February during the free webinar...

Audio as the perfect driver for brand growth

Audio as the perfect driver for brand growth

How to launch an audio asset in practice By TAMBR and Validators Brands have been trying to support their message with sound since the invention of the church bell. Yet it is only recently that we have begun to know how this works exactly. In her book Building Distinctive Brand...

Are you our new MarCom intern?

Are you our new MarCom intern?

Validators is an innovative research agency based in Amsterdam. Every day, we provide companies and organisations with insights about their brand, campaign or creation. We work with and for A-brands, and show them how to grow as a brand. In February, we have openings for...