NIEUWS

Which brand claims the strongest mental position among opticians?

Which brand claims the strongest mental position among opticians?

Brandreview provides strategic insight into the positions brands occupy in the minds of consumers. Each month, Validators takes a closer look at a different industry. This month we examine opticians, looking at the 5 largest optician chains and the...

Sign up Brandreview webinar June 27

Sign up Brandreview webinar June 27

Brandreview provides strategic insight into the positions brands occupy in the minds of consumers. Where do consumers' needs lie? And where are the opportunities for brand builders to gain market share? In our online workshop on June 27, we will explain more...

Validators makes groundbreaking introduction at the MIE!

Validators makes groundbreaking introduction at the MIE!

This edition of the MIE will be extra special. Validators is introducing there a different way-of-working and a unique platform that will change the collaboration between client and agency in testing and improving expressions. In 2019, a start was made on this...

Become a world champion brand builder with the use of audio

Become a world champion brand builder with the use of audio

Standing out in the daily media stream is top sport. And not easy in our fragmented media landscape. But with the strategic use of audio you can quickly make meters, according to research by TAMBR and Validators. Familiarity is the key to a successful brand....

Offered: stage visualization & user interfacing 

Offered: stage visualization & user interfacing 

We are looking for a motivated intern to join our team! As a research firm, our end product is the delivery of reports and dashboards. We would like to look at the future of visuals and how we, as an agency, can improve our...

Consumer Behavior Monitor: concerns come and go

Consumer Behavior Monitor: concerns come and go

Spring has officially begun and it seems that the Dutch want to put the past period of cold and dark days behind them and with it the worries of the past. Whether the worries are disappearing? That's not what we see reflected in the Consumer Behavior Monitor, a...

WO internship Power BI in Research Tech

WO internship Power BI in Research Tech

We are looking for a motivated intern to join our team! As a research firm, our end product is the delivery of reports and dashboards. We would like to look at the future of visuals and how we, as an agency, can improve our...

Sign up Brandreview webinar April 20

Sign up Brandreview webinar April 20

Brandreview provides strategic insight into the positions brands occupy in the minds of consumers. Where do consumers' needs lie? And where are the opportunities for brand builders to gain market share? In our online workshop on April 20, we will explain more...

Vacancy: HBO/WO internship brand and advertising research

Vacancy: HBO/WO internship brand and advertising research

Validators is a young, innovative agency specializing in communications research. We work for many well-known brands. For example, we test television commercials before they appear on TV, or advertising posters before they appear in bus shelters. Our insights...

Vacancy: MBO internship market research

Vacancy: MBO internship market research

Validators is a young, innovative agency specializing in communications research. We work for many well-known brands. For example, we test television commercials before they appear on TV, or advertising posters before they appear in bus shelters. Our insights...

Brand communication climate crisis best spent on young people

Brand communication climate crisis best spent on young people

The Dutch are becoming increasingly aware of the climate crisis. Where until recently only farmers stood on the highway in protest, there now seems to be a broader movement; citizens are pulling onto the A12 to stand up for our world. And according to Nu.nl, people are also increasingly...

So is Besured's no-logo campaign a B's success?

So is Besured's no-logo campaign a B's success?

Is it wise to spend (part of) your campaign budget on an expression without a brand logo? This question has kept us at market research firm Validators busy since the launch of Besured's B'tje campaign. Because although the no-logo expression has a lot of...

Say cheese(burger); can McDonald's claim a smile as a brand asset?

Say cheese(burger); can McDonald's claim a smile as a brand asset?

Although the campaign does not appear on TV in the Netherlands, two weeks ago all of Marketingland applauded McDonald's latest international campaign. And this even though it clearly breaks with widely held conventions of the trade: for example, there is no product...

Vital start to 2023 and run on hospitality industry

Vital start to 2023 and run on hospitality industry

Was it good intentions or post-Christmas guilt after all? Whatever the reason, the Netherlands got moving in the tail end of the old year. More Dutch people took up sports and actively went outside. At the same time - despite concerns about...

Validators is looking for Research Coordinator (Fulltime)

Validators is looking for Research Coordinator (Fulltime)

Are you a star at switching between multiple tasks, is project management really your thing and are you looking for a full-time job? Then look no further, Validators has the perfect job for you! We are a young, innovative agency that specialises in...

Food price increases hit consumers directly in wallet

Food price increases hit consumers directly in wallet

Mental household book overflows Financial worries in the Netherlands are growing. We recently reported on concerns about energy prices. Now we zoom in on concerns about increases in food prices. Higher energy costs did not cause cuts within...

A B's more brand communication for Besured

A B's more brand communication for Besured

That Besured's B'tje campaign is talk of the town in marketing land is clear by now. Our research on this no logo campaign - and the accompanying article on MarketingTribune - took off after marketer and speaker Christ Coolen raised the topic to...

Validators wins third FD Gazelle in a row

Validators wins third FD Gazelle in a row

For the third year in a row, Validators manages to get an FD Gazelle. Every year, the Financieel Dagblad awards the FD Gazellen to the fastest growing companies in the Netherlands. The main criterion for eligibility for the award is revenue growth...

Who makes every day a b't better?

Who makes every day a b't better?

'Every day a little better' was at one time Coolblue's motto. Zilveren Kruis believes fairly recently that 'exercising more should remain a little bit fun' and Maggie promised an exquisite dinner in 2012 with 'A little bit of yourself, and a little bit of Maggie.' All...

The power of color in distinctive brand communication

The power of color in distinctive brand communication

Last year, Sammie Ruijgrok (Studio MES) garnered high praise with her brand color variations on the Lidl logo. Recently, she took the UPS logo as the starting point for a design series that makes it very clear what color can do for consistent brand communication,...

What does inflation do to consumer behavior?

What does inflation do to consumer behavior?

The Netherlands is dealing with historically poor purchasing power figures, caused by an 'exceptionally high inflation'. On average, the purchasing power of households will decline by 6.8 percent this year. Not exactly rosy news for consumers - end of...

We'd rather save on pasta and toilet paper than good coffee

We'd rather save on pasta and toilet paper than good coffee

EXCLUSIVE RESEARCH VALIDATORS & MARKETINGTRIBUNE, written by Esmee van Garderen, Hilde Doting and Sjaak Hoogkamer Especially for this edition, MarketingTribune and Validators zoomed in on consumer buying behavior when it comes to food, and then...

The summer of 2022: the train and the podcast finally grown up?

The summer of 2022: the train and the podcast finally grown up?

Although all the corona measures are now in the past and we have spent quite a few more euros in recent months, we do not see the increases in spending in every industry. Earlier we saw that people spent more money on restaurants/take-aways,...

How to grow your market share!

How to grow your market share!

Consumers don't think in terms of brands, they think in terms of needs. As soon as they have a need for a product or service, it is important that your brand comes to the surface in their minds. This is also called mental availability. In our previous blog it became clear that Category...

Brand growth through Category Entry Points? Yes, you can!

Brand growth through Category Entry Points? Yes, you can!

"99.99% of the time people do not give a shit about your brand. Not very subtle, but Adam Ferrier's statement shows that growing your brand is not easy. Consumers are exposed to as many as 377 advertisements every day[1]. It's the job...

Blog Marceline: 4 must-do's on the road to brand growth

Blog Marceline: 4 must-do's on the road to brand growth

99.9% of the time, people don't give a shit about your brand' is a famous quote from Adam Ferrier. All the more important to know how to make sure your brand is top of mind in that short period of time that a consumer does consider a brand important. In the...

Consumers dancing on the volcano

Consumers dancing on the volcano

Although consumer confidence fell to its lowest level ever last month, we are again spending more and more money on experiences that have been denied us over the past two years. After years of restrictions, the need for, among other things, fine dining, cultural...

10 May: Noud Schartman speaks at Branded Content Event

10 May: Noud Schartman speaks at Branded Content Event

How to increase the mental market share of your brand with Branded Content Mental market share is a hot topic. Almost everyone knows the concept, but not everyone knows how to apply it concretely. In this session we will show you why mental market share is...

Fear of financial turmoil continues in the travel sector

Fear of financial turmoil continues in the travel sector

In our previous blog, we already touched upon the declining confidence of consumers in the economy since the war in Ukraine (NOS, 2022). One industry that is certainly holding its breath is the travel sector. People are afraid of heavy financial...

Corona gives way to new uncertainties in consumer behaviour

Corona gives way to new uncertainties in consumer behaviour

Consumers have less and less confidence in the economy since the war in Ukraine (NOS, 2022). The willingness to buy even appears to have fallen to its lowest level, according to figures from the CBS. Nevertheless, actual spending has not decreased yet and that is...