NIEUWS

Vacancy Business Developer SaaS

Vacancy Business Developer SaaS

Who we are: We are an innovative player in data analytics and market research that uses advanced methods to measure the position of brands and the effect of communication in the minds of consumers. To this end, we have ties with universities and work...

New product announcement

New product announcement

Imagine having real-time insight into your competitors' strategies. It's possible with our latest multi-layer AI application. Discover the power of knowledge that makes transparent how competitors are gaining market share.

Vacancy: Insights Consultant 

Vacancy: Insights Consultant 

You have a love for research and working with data. You are a driven researcher who goes out of your way to find answers for our clients to their brand and communication related business questions. You devise clever research designs, translate the...

Validators welcomes Chief Financial Officer Ingrid Klaassens

Validators welcomes Chief Financial Officer Ingrid Klaassens

Validators is proud to announce the appointment of Ingrid Klaassens as Chief Financial Officer (CFO). Due to rapid growth of Validators as an innovative research firm and international expansion of research software technology, the need for the role of a CFO became increasingly apparent. Ingrid takes this CFO role and joins the Validators leadership team where she will be responsible for the connection between the strategic growth ambitions, finance and value creation within Validators.

Vacancy Insights Analyst (32 - 40 hours p/w)

Vacancy Insights Analyst (32 - 40 hours p/w)

Is data totally your thing and do you love data analysis and dashboards and want to grow in this? Come join our team! At Validators, a leading research firm (Marketing Research & Analytics Bureau 2015 and 2021) specializing in brand and...

Vacancy Marketing Communications Officer (32 - 40 hours p/w)

Vacancy Marketing Communications Officer (32 - 40 hours p/w)

As a growing market research company, we are looking for someone to be our mouthpiece to the market. You will help us stand out by seeking publicity, managing our website and socials, organizing splashy events and always coming to the office with a smile....

Vacancy: Research coordinator

Vacancy: Research coordinator

Are you a star at switching between multiple tasks, is project management really your thing and are you looking for a full-time job? Then look no further, Validators has the perfect job for you! We are a young, innovative agency that specialises in...

The streaming war: how seniors determine the winner

The streaming war: how seniors determine the winner

Competition among streaming services has become more intense in recent years than ever before. Price wars are being waged and different subscription forms are being introduced to win the favor of consumers. But in a market that is increasingly...

Cathelijn te Koppele wins Data & Insights Award Young Talent

Cathelijn te Koppele wins Data & Insights Award Young Talent

Last night Insights Consultant Cathelijn te Koppele won the Data & Insights Award for Young Talent (previously known as MOAward). The jury praised Cathelijn in part for her ability to look beyond the current data for each study, by always...

Which brand claims the strongest mental position among opticians?

Which brand claims the strongest mental position among opticians?

Brandreview provides strategic insight into the positions brands occupy in the minds of consumers. Each month, Validators takes a closer look at a different industry. This month we examine opticians, looking at the 5 largest optician chains and the...

Validators makes groundbreaking introduction at the MIE!

Validators makes groundbreaking introduction at the MIE!

This edition of the MIE will be extra special. Validators is introducing there a different way-of-working and a unique platform that will change the collaboration between client and agency in testing and improving expressions. In 2019, a start was made on this...

Become a world champion brand builder with the use of audio

Become a world champion brand builder with the use of audio

Standing out in the daily media stream is top sport. And not easy in our fragmented media landscape. But with the strategic use of audio you can quickly make meters, according to research by TAMBR and Validators. Familiarity is the key to a successful brand....

Offered: stage visualization & user interfacing 

Offered: stage visualization & user interfacing 

We are looking for a motivated intern to join our team! As a research firm, our end product is the delivery of reports and dashboards. We would like to look at the future of visuals and how we, as an agency, can improve our...

Consumer Behavior Monitor: concerns come and go

Consumer Behavior Monitor: concerns come and go

Spring has officially begun and it seems that the Dutch want to put the past period of cold and dark days behind them and with it the worries of the past. Whether the worries are disappearing? That's not what we see reflected in the Consumer Behavior Monitor, a...

WO internship Power BI in Research Tech

WO internship Power BI in Research Tech

We are looking for a motivated intern to join our team! As a research firm, our end product is the delivery of reports and dashboards. We would like to look at the future of visuals and how we, as an agency, can improve our...

Vacancy: HBO/WO internship brand and advertising research

Vacancy: HBO/WO internship brand and advertising research

Validators is a young, innovative agency specializing in communications research. We work for many well-known brands. For example, we test television commercials before they appear on TV, or advertising posters before they appear in bus shelters. Our insights...

Vacancy: MBO internship market research

Vacancy: MBO internship market research

Validators is a young, innovative agency specializing in communications research. We work for many well-known brands. For example, we test television commercials before they appear on TV, or advertising posters before they appear in bus shelters. Our insights...

Brand communication climate crisis best spent on young people

Brand communication climate crisis best spent on young people

The Dutch are becoming increasingly aware of the climate crisis. Where until recently only farmers stood on the highway in protest, there now seems to be a broader movement; citizens are pulling onto the A12 to stand up for our world. And according to Nu.nl, people are also increasingly...

So is Besured's no-logo campaign a B's success?

So is Besured's no-logo campaign a B's success?

Is it wise to spend (part of) your campaign budget on an expression without a brand logo? This question has kept us at market research firm Validators busy since the launch of Besured's B'tje campaign. Because although the no-logo expression has a lot of...

Say cheese(burger); can McDonald's claim a smile as a brand asset?

Say cheese(burger); can McDonald's claim a smile as a brand asset?

Although the campaign does not appear on TV in the Netherlands, two weeks ago all of Marketingland applauded McDonald's latest international campaign. And this even though it clearly breaks with widely held conventions of the trade: for example, there is no product...

Vital start to 2023 and run on hospitality industry

Vital start to 2023 and run on hospitality industry

Was it good intentions or post-Christmas guilt after all? Whatever the reason, the Netherlands got moving in the tail end of the old year. More Dutch people took up sports and actively went outside. At the same time - despite concerns about...

Validators is looking for Research Coordinator (Fulltime)

Validators is looking for Research Coordinator (Fulltime)

Are you a star at switching between multiple tasks, is project management really your thing and are you looking for a full-time job? Then look no further, Validators has the perfect job for you! We are a young, innovative agency that specialises in...

Food price increases hit consumers directly in wallet

Food price increases hit consumers directly in wallet

Mental household book overflows Financial worries in the Netherlands are growing. We recently reported on concerns about energy prices. Now we zoom in on concerns about increases in food prices. Higher energy costs did not cause cuts within...

A B's more brand communication for Besured

A B's more brand communication for Besured

That Besured's B'tje campaign is talk of the town in marketing land is clear by now. Our research on this no logo campaign - and the accompanying article on MarketingTribune - took off after marketer and speaker Christ Coolen raised the topic to...

Validators wins third FD Gazelle in a row

Validators wins third FD Gazelle in a row

For the third year in a row, Validators manages to get an FD Gazelle. Every year, the Financieel Dagblad awards the FD Gazellen to the fastest growing companies in the Netherlands. The main criterion for eligibility for the award is revenue growth...

Who makes every day a b't better?

Who makes every day a b't better?

'Every day a little better' was at one time Coolblue's motto. Zilveren Kruis believes fairly recently that 'exercising more should remain a little bit fun' and Maggie promised an exquisite dinner in 2012 with 'A little bit of yourself, and a little bit of Maggie.' All...

The power of color in distinctive brand communication

The power of color in distinctive brand communication

Last year, Sammie Ruijgrok (Studio MES) garnered high praise with her brand color variations on the Lidl logo. Recently, she took the UPS logo as the starting point for a design series that makes it very clear what color can do for consistent brand communication,...

What does inflation do to consumer behavior?

What does inflation do to consumer behavior?

The Netherlands is dealing with historically poor purchasing power figures, caused by an 'exceptionally high inflation'. On average, the purchasing power of households will decline by 6.8 percent this year. Not exactly rosy news for consumers - end of...