NIEUWS

The past few weeks have been turbulent. Rising corona figures and new measures, the COP26 in Glasgow to try to limit global warming and rising prices in almost all parts of the economy due to a shortage of gas and...

Maartje and Mandy speaking at CustomerFirst Congres on 11 November Immediately at the first lockdown, Validators and VU Amsterdam started the Consumer Behaviour Monitor, to give marketers free tools for brand communication at the time of COVID-19. The Monitor...

On Thursday 11 November 2021 at 16:00, colleague Bart Massa will speak at the next SMART Talk 'Work on your Brand' at the Philips Stadium in Eindhoven. During this SMART Talk, you will hear more about Distinctive Brand Assets: in research and in practice. 99,9% of the time, brands are...

After perhaps the best months ever for DIY stores, garden centres and DIY shops at the beginning of last year, interest in DIY declined when the lockdown ended. The new lockdown at the end of 2020 gave the sector a boost again, but now summer has come and...

Since the early 2020s, Validators has been a successful international research partner for Suntory in 20 countries. We work for brands such as Schweppes, Orangina and Dr Pepper. After an intensive pitch process with Suntory and Accenture, we were awarded the...

What is the new normal for OOH? Despite terms like 'corona fatigue', the virus remains an important theme in many people's lives. Consumers also still consider it an important theme within brand communication. With that, it doesn't seem sensible to make the...

    This summer, Validators and Marketing Tribune offer a series of creative snacks in the Beach Blogs, where each week we share new creation insights using neurodata. This week, an inimitable ad from McDonald's in France. Every now and then we see...

Yesterday Validators won the MOA award for Marketing Research & Analytics Bureau 2021 during a festive ceremony in the Hallen in Amsterdam! This award is the crown on our work. We would like to thank all our clients and relations for the...

Now that the Netherlands has reached the next round of the European Championship, the orange craze has begun. Streets and houses have been decorated, we have stocked up on orange snacks and you cannot turn on the television without hearing former footballers give their unvarnished opinion...

Life around us is getting back on track. No longer slowly or step by step, but now at breakneck speed. Seeing is following, that is human nature. We see other people going on holiday? Then we want to go too. Shopping streets full? Then we also want a...

Every fortnight, experts from the Consumer Behaviour Monitor study the behaviour of the Dutch in our one-and-a-half metre society. This time, they take a closer look at purchasing triggers and barriers when it comes to buying food. In doing so, they...

You will not have missed the fact that Loeki the Lion will once again appear on our televisions during the commercial breaks of NPO starting this summer. He will be seen in commercial breaks around the European Football Championships, the Olympic Games and the Tour de France....

What does the average Dutchman do with his days? A question that has always been of interest to marketers, but in the light of the declining corona infections and the government's easing up of the situation, is now possibly even more interesting. Where the consumer...

With the increase in easing, we see that the Netherlands is moving again. And the mobility sector is benefiting from this: purchases of personal means of transport (car, bicycle, scooter) are on the rise. We also see that audio is on the rise, especially among young people. Both the...

We can go out on the terraces again. So it's time to pay more attention to our external care. When it comes to personal care, young people increasingly opt for brands that are sustainable and socially responsible. Now that these brands are increasingly...

   What fascinates and experiences your consumer in our one-and-a-half-meter society? During the webinar on 11 May, Insights Consultants Mandy Merks and Maartje van Will will answer this question. You will also be introduced to the new version of the Consumer Behaviour Monitor....

The Consumer Behaviour Monitor is updated and will from now on focus on long-term developments in consumer behaviour and less on the short-term impact of the pandemic. With a new report every fortnight, the...

The groups for and against the corona policy are growing, with less and less room in between. Young people in particular are unsure whether they should be vaccinated. Meanwhile, A-brands, supermarkets, garden centres and DIY chains did good business last year. People...

When we talk about Corona's impact on consumers' lives, we always seem to come back to the same point in recent weeks: young people, young people, young people. Of course, Corona measures fall on society as a whole, but in the Monitor...

The car industry has had a tough year, to say the least. Due to the uncertainty that accompanies this coronary crisis, many people are postponing major purchases, such as cars. 12% of the Dutch put off the purchase of a new car...

More and more people think the corona measures are exaggerated. Especially young people. They are interested in themes such as sustainability and social involvement. Within this target group, brands also play a bigger role in the buying process. An opportunity for brands...