Brand-building versus performance: What about the 60/40 rule in the Netherlands?

Webinar | Brand Building vs. Performance: What About the 60/40 Rule in the Netherlands?

Over the past three years, Dutch advertisers have invested an average of 40% of their media budget in brand building, whereas Peter Field recommends 60%. This is according to a Share of Content™ analysis by Validators, for which more than 100,000 advertisements across 15 industries were coded by objective and tone.

In a free lunch webinar on Thursday, October 1, Martin Leeflang (director of Validators) and Rob Revet (brand strategist at Mark Stronger) will discuss what those figures reveal for each category.

The webinar lasts 30 minutes and starts at 12:00 p.m. You can register (for free) at: https://validators.webinargeek.com/de-60-40-regel-in-nederland