Validators at the 2026 Annual Telecom Conference

Did you know that... 80% of telecom brands focus more than 80% of their media communications on price and promotions?

Telecom brands advertise a lot. That was already known. But what research is now bringing into sharper focus is exactly what they’re communicating, the strategy behind it, and whether this is also reflected in brand perception.

Together with Telecompaper, we analyzed more than 6,000 telecom ads. The conclusion is clear: the brands that stick in consumers’ minds are the ones that focus on branding and emotion. The brands that do this are the leaders in mind share.

To the telecom market: there’s an opportunity to stand out. Seize it!

On June 10, Martin Leeflang (CEO, Validators) and Jordy Roomeijer (Partner Manager, Validators) will be attending Telecompaper’s Telecom Insights 2026 Annual Conference at Spant! Bussum.

Come visit us at the Validators booth!

📖 Read our study: https://www.validators.nl/nieuws/telecom-reclame-campagnes-positionering-2026