Validators Summer School: Webinars During the Summer Months

Summer is just around the corner. Calendars are clearing out. Meetings are being rescheduled. And somewhere in that quiet lies an opportunity to recharge, but also to brush up on your skills. Validators presents: Summer School 2026.

Three lunch webinars. Three methods. Three Tuesdays during the summer months at 12:30. In exactly thirty minutes, you’ll gain new knowledge that you can put to use right away in September.

What's on the agenda?

Tuesday, July 7 - Brand Tracking: Winning Starts with Knowing

Your brand is growing—or it’s declining. Do you know which it is? Brand tracking provides the answer, but only if you know what to focus on. Mylène Guilonard shows how FrieslandCampina made the transition from complex data to clear decisions. An abridged version of the session previously presented at NIMA Marketing Day 2026, especially for everyone who couldn’t attend at the time.

👉 Register for the webinar on July 7

Tuesday, July 21 - MMM: Why Marketing Mix Modeling Is Gaining Interest Again

Ten channels, one budget. Social, video, search, retail media, influencers—and they all claim to deliver results. But how do you make the best choice? Jordy Roomeijer explains why MMM is relevant again and how you can use it not to divide your media mix, but to steer it.

👉 Register for the webinar on July 21

Tuesday, August 4 — Storyflow™: The Depth of Qualitative Research, the Speed of Quantitative Research

What really drives your consumers’ choices? Traditional research gives you answers. Storyflow™ gives you motivations. By integrating AI-driven conversations into the standard research process, you can gain insights that you would normally only obtain from long-term qualitative research—but in a fraction of the time. Jeltje Heuperman shows how it works.

👉 Register for the webinar on August 4

Free. Online. Three Tuesdays during the summer months.

Sign up for one session, or for all three at once. Send an email to Jolien Huizinga or sign up via LinkedIn: https://www.linkedin.com/company/validators/events/