Summer School | Webinar: Marketing Mix Modeling

Why MMM Is Interesting Again.

In a world of ten channels: which channel really performs the best?

Your media budget is spread across more channels than ever before. Social media, video, search, retail media, and influencers—and they all claim to deliver results. But which channel is truly making a difference? And where is the overlap?

Marketing Mix Modeling provides the answer. Not based on CTR or gut feeling, but on what’s actually happening in your media mix. Yet traditional MMM has always had one blind spot: content. It measured how much you invested and how many people you reached. But did your message actually work? That remained out of the picture.

At Validators, we add content as a third variable. This way, you can optimize not only where your budget goes, but also what you show. That’s where the biggest gains lie.

In this session, Jordy Roomeijer explains how MMM works, why it’s more relevant than ever, and how you can use it not just to allocate your media mix, but to steer it.

📅 Tuesday, July 21 | 12:30–13:00 | Online | Free

🎙 Jordy Roomeijer, Validators

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