Summer School | Webinar: Winning Starts with Knowing

Brand tracking provides data. But data without context raises one question: celebrate or panic? FrieslandCampina recognized this problem and decided to take a different approach, in collaboration with Validators.

In this session, Mylène Guilonard explains how FrieslandCampina rebuilt its brand health tracker around a single compass with three clear elements: Mind, Heart, and Wallet. She also explains how this shift led from complex data to decisions that everyone in the organization could defend.

Who is it for? Brand marketers, media managers, CMOs, and insight specialists. Cost? Free

📅 Tuesday, July 7 | 12:30–1:00 p.m. | Online

🎙 Mylène Guilonard, Validators

👉 [Sign up] (send an email to Jolien Huizinga for the invitation link)