Validators introduces latest innovation - its own label Creative Testing Platform - at MIE'23

During the Marketing Information Event (MIE) on May 9 and 10, Validators introduced the Creative Testing Platform. The platform consists of five unique tools that are made available to everyone. Creative Testing Platform offers endless possibilities for testing creative work, with the support of experts. Market research is undergoing a significant transition in which the relationship between clients and agencies is becoming more fluid. With Creative Testing Platform, Validators is now responding to the new needs in the market.

Under the banner of “democratizing the data,” Validators is introducing a major innovation to the market with a new way of working and a unique platform that will transform collaboration with brands, media agencies, advertising agencies, and the scientific community in optimizing all types of creative work.

Endless possibilities in testing benefit everyone

This innovation was launched in 2018, and after more than 20,000 hours of development, here’s the result: endless possibilities! The Creative Testing Platform enables users to test every possible variation in communication using its five different tools. Experts help users make the right choices when setting up the test. For a fixed monthly fee, users can test endlessly. Even with a limited budget or a deadline that’s a bit too tight, testing a creative concept is now possible.

Scientifically validated

All tools have been scientifically validated and are also used by Validators themselves in their projects. In the coming months, the platform will undergo several updates, and even more methods will become available, including Voice Analytics, which was presented at the MIE.

Martin Leeflang, CEO of Validators: “Since 2018, Erik Prins and I have been working hard to make all the tools we’ve developed in-house available to third parties as well. Several international agencies, brands, and educational institutions are now using the platform. We’re very much looking forward to the opportunities this creates to build even more sustainable partnerships with our clients.”

Would you like more information? Please contact: business@validators.nl