Validators to Speak at the Adnight Conference 2026

ADNIGHT is the largest open-house festival in Amsterdam’s creative industry. On this evening, dozens of agencies open their doors to anyone curious about the field, offering talks, workshops, and networking opportunities throughout the city.

This year marks ADNIGHT’s tenth anniversary, and they’re celebrating with a new format. In addition to the familiar evening program, this year will feature a daytime program for the first time: the ADNIGHT Conference, on October 8 at De Hallen in Amsterdam. The daytime program will feature insightful talks and fresh perspectives from leading marketers, agencies, and creative voices, both national and international.

Validators will be present during the day at this year's ADNIGHT Conference.

During the ADNIGHT Conference, Jordy will walk you through the Gouden Loeki study. Scene by scene, he’ll show you what works, why it works, and what you can take away from it for your next project.

Program

Jordy Roomeijer | How Do You Win the Gouden Loeki?

You have an opinion about which commercial deserved the Golden Loeki. Everyone does. But what if the data already knew the answer before the public voted?

Validators analyzed all the nominated commercials for the awards ceremony—scene by scene—and predicted (for the fourth time in a row) the exact winner. What we saw: the winning commercials all did something that’s measurable but rarely used intentionally. (Yes, this is a cliffhanger.)

In this session, Jordy Roomeijer will reveal what lies behind the highest scores. After this talk, you’ll have the cheat codes for a campaign that sticks in people’s minds. For anyone who wants to take home the Golden Loeki next year.

About Jordy Roomeijer, Validators

Jordy bridges the gap between creativity and data-driven decision-making. At Validators, he investigates what makes commercials effective and translates research data into practical insights that creators can actually use. He also regularly gives guest lectures and webinars on topics such as marketing mix modeling and brand research.

View the full program on Adnight >