NEWS

Vacature: Medior Insights Consultant  

Vacature: Medior Insights Consultant  

Onderzoek en data zijn helemaal je ding. Je bent een gedreven researcher die alles in het werk stelt om voor onze klanten antwoorden op hun business-vragen te vinden. Je bedenkt slimme onderzoeksopzetten, analyseert, schrijft aanbevelingen en geeft overtuigend en...

‘Zwarte gelukskat Frummel wint Gouden Loeki’

‘Zwarte gelukskat Frummel wint Gouden Loeki’

Staatsloterij commercial roept de meeste emotie op bij de kijker Rapapapa (tromgeroffel)... en de winnaar is: Frummel van de Staatsloterij! De winnaar van de twee vorige edities doet ook dit jaar een goede gooi naar de Ster Gouden Loeki. Mo, de sympathieke...

Jongeren zoeken vervanging voor horeca in assortiment supermarkt

Jongeren zoeken vervanging voor horeca in assortiment supermarkt

De levensmiddelenbranche slaat zich als een van de besten door de coronacrisis. Sinds maart vorig jaar zijn uitgaven aan de boodschappen van één op de vijf Nederlanders voor deze categorie structureel hoger dan voorheen. Waar de eerste maanden met name 18- tot...

The Netherlands needs experience and movement

The Netherlands needs experience and movement

People want to go to physical events again. Online events are on the rise, but most people don't want to pay for them yet. Still, this form offers brands the opportunity to stay visible. Especially among young people we see the impact of the lockdown on their...

Meet the youngest member of the Validators Tribe: Thor.

Meet the youngest member of the Validators Tribe: Thor.

Validators expanded its team at the beginning of this year with...hedgehog Thor. We adopted little Thor, after he was brought to Hedgehog Protection Netherlands with a bruised leg. With some physiotherapy and good food, he is now fortunately making...

Vacancy: Client Consultant (40 hours)

Vacancy: Client Consultant (40 hours)

Are you a driven sales professional with an interest in (neuro)research and psychology? And do you like to think along with clients about solutions for their business issues? Then you might be the commercial addition to our team. Due to the growth of our...

Outdoor opportunities for OOH and online

Outdoor opportunities for OOH and online

The street scene in major cities is no longer what it once was. It is no longer the foreign tourists who take over the city streets, but the city dwellers themselves who stretch their legs to escape their homes. About four out of every...

Internship: brand builder wanted 

Internship: brand builder wanted 

Validators offers a research internship in the field of brand building and advertising effects research (minimum 3 months) Start: immediately Excellent internship remuneration Flexible working hours Being part of a young and fun team Having access to in-house expertise in the field of...

Emotion as key ingredient for a Gouden Loeki star!

Emotion as key ingredient for a Gouden Loeki star!

On March 3, the winner of the Ster Gouden Loeki 2020 will be announced. Every year Validators makes a prediction about which commercial will win the coveted statuette. So just before the unveiling of the ten contenders, we unravel the...

Online food ordering unprecedentedly popular among the well-educated

Online food ordering unprecedentedly popular among the well-educated

Now that we have to do without our beloved terraces and restaurants for over three months, we are plunging into the online ordering of food at our favorite restaurants. This was already a popular spending item during the second lockdown, but is now rising to a new level.

Vaccination commercial misses opportunity for impact

Vaccination commercial misses opportunity for impact

After months of anxious waiting, the time has finally come: the corona vaccinations have started. If as many people as possible get vaccinated, better times are in sight. At the moment, two-thirds of the Dutch population is planning to do so, according to the...

New opportunities with hybrid business models

New opportunities with hybrid business models

New opportunities with hybrid business models Brands need to unburden young parents Due to the introduction of a curfew and restrictions on visits at home, media consumption will increase in the coming period. Investing in media can therefore be done through a higher campaign reach and...

Two-thirds of Christmas shopping in the Netherlands online last week

Two-thirds of Christmas shopping in the Netherlands online last week

Blokker cleverly anticipates rising online orders Last week, the government decided to take tough action against the rapidly spreading coronavirus: all non-essential physical stores have been closed. Unfortunately, before Christmas celebrations in the Netherlands - with the exception of Christmas dinner -...

Internship neuropsychology

Internship neuropsychology

Validators offers a research internship in the field of neuromarketing and advertising effect research (minimum 4 months) Start: immediately Fine internship Flexible working hours Being part of a young and friendly team Having in-house expertise in the field of...

More and more young people are struggling to have fun

More and more young people are struggling to have fun

In Tuesday's press conference, Prime Minister Mark Rutte told us that the government is going to allocate extra money to activities for young people. At the moment, a plan is being worked on, the details of which are being worked out together with municipalities and young people themselves. It also bends...

Validators looking for Research Assistants

Validators looking for Research Assistants

Would you like to gain relevant work experience in (market) research during your studies? Or have you just graduated and are you looking for a place to learn a lot? Then this is your chance! Validators is a young, innovative agency specialized in communication research....

Learn in 12 minutes how to use CEPs to boost your fire

Learn in 12 minutes how to use CEPs to boost your fire

People hardly ever think about your brand. So it is important to make the most of the time that they are mentally available. To make sure a brand comes to the mind of the potential buyer at the right time, put Category Entry Points...

Almost half of the Dutch celebrate Sinterklaas

Almost half of the Dutch celebrate Sinterklaas

Pakjesavond blijft pakjesavond Almost half of the Dutch celebrate Sinterklaas. Within the guidelines and preferably as 'normal' as possible. That's good news for the retail sector. Especially retailers in food, gifts, puzzles and games are getting busy...

Webinar: Let your brand grow! on December 3rd

Webinar: Let your brand grow! on December 3rd

How do you make more people want to buy or use your brand? How do you grow your brand sustainably? Professor Byron Sharp knows, and so will you later. By discovering your brand's place in the consumer's mind, you get input to make sure your brand is...

Validators drags in FD Gazelle 2020!

Validators drags in FD Gazelle 2020!

We are very proud of our first FD Gazelle! It is the award for fastest growing companies in the Netherlands. This reward fits well in our growth curve. As innovative data crunchers, developing new methods and software is our passion. We do our utmost...

The Dutch are slowly starting to narrow their circle

The Dutch are slowly starting to narrow their circle

The Dutch are slowly starting to reduce their circle In the week in which we are waiting in suspense for the upcoming press conference, we see that the Dutch are more and more reducing their circle. Elderly people are going out less. Young people also seem to be...

Consumer Behaviour Monitor: consumers hungry for information

Consumer Behaviour Monitor: consumers hungry for information

Worries back to the level of early March The Netherlands is just as worried as they were in March. Now that the infections are again increasing rapidly, a record number of Dutch people consider the coronary measures to be too limited and need to be tightened up. At the same time, the...

Consumer Behaviour Monitor: #Netherlands is doing better

Consumer Behaviour Monitor: #Netherlands is doing better

It is logical that the Instagram action '#ikdoenietmeermee' received little support. The Dutch consider the coronary measures to be too limited rather than exaggerated and would support new measures. Furthermore, there is bad news for the events industry. The industry...

Up to 26% higher purchase intention thanks to logo

Up to 26% higher purchase intention thanks to logo

Figures on sales uplift and increased penetration (Nielsen and Gfk) combined with feedback received from previous winners show a strong link between the use of the Chosen Product of the Year logo and the success of a product. In order to identify the underlying...

Consumers: government too weak against corona

Consumers: government too weak against corona

Consumers want more corona measures rather than less. Communication about this needs to be much clearer. People recognise that they themselves are less likely to comply with the measures. In addition, people with an uncertain work situation are increasingly worried about...

Consumers think that coronary measures are insufficient, but shop more

Consumers think that coronary measures are insufficient, but shop more

As the number of coronary infections increases again, more and more consumers consider the current coronary measures to be well complied with, but insufficient. We therefore celebrate holidays at home or close to home. However, we are less reticent when it comes to our spending: we save...

The Fundamentals of Creation

The Fundamentals of Creation

We have researched more than thirty international scientific publications and books and have invested at least a thousand hours to gain in-depth knowledge about the workings of advertising... 'The Fundamentals of Creation' is a solid basis for research and a must....

Dutch stay at home this summer

Dutch stay at home this summer

Even now that many measures have been facilitated, people indicate that they want more freedom. In the meantime, we remain cautious and continue 'crisis' behaviour. The most remarkable shift we see in the holiday plans: most of the Netherlands is celebrating...

Sign up for our webinar Creative & Measurability

Sign up for our webinar Creative & Measurability

On Tuesday June 30th we will organize a webinar about Creative & Measurability live from the Moonlander Studio's in Amsterdam Noord. We do this together with KICK! Creative Agency. During the webinar we will reflect extensively on the power of creation. After all, a good...

Validators and KICK! Creative Agency work together

Validators and KICK! Creative Agency work together

  After previous successful joint customer projects, Validators and KICK! Creative Agency have officially concluded their partnership this week. Validators are now testing the effectiveness of KICK! Creative Agency creatives, so that their expressions can be...