NEWS
Gratis webinar 18 maart: ‘Hoe je met neuromarketing een Gouden Loeki wint’
De meest prestigieuze reclameprijs van Nederland ging gisteravond naar Staatsloterij voor de Frummel-commercial. Dit kwam voor ons niet als een verrassing. Afgelopen maandag voorspelden wij deze uitkomst al op basis van neuromarketingonderzoek, zie hier de publicatie...
Vacature: Medior Insights Consultant
Onderzoek en data zijn helemaal je ding. Je bent een gedreven researcher die alles in het werk stelt om voor onze klanten antwoorden op hun business-vragen te vinden. Je bedenkt slimme onderzoeksopzetten, analyseert, schrijft aanbevelingen en geeft overtuigend en...
Klein logo, groot verschil: hoe een uiting voor KitKat viral ging maar effectiviteit mist
Hoe een virale uiting 147% meer merk recall kan behalen Afgelopen week ging de KitKat-creatie van Creatief Strateeg Sam Hennig compleet viraal op social media. Zelfs Nestlé was van zijn creatie gecharmeerd. Sam ontwierp een advertentie voor KitKat als reactie op de...
‘Zwarte gelukskat Frummel wint Gouden Loeki’
Staatsloterij commercial roept de meeste emotie op bij de kijker Rapapapa (tromgeroffel)... en de winnaar is: Frummel van de Staatsloterij! De winnaar van de twee vorige edities doet ook dit jaar een goede gooi naar de Ster Gouden Loeki. Mo, de sympathieke...
Jongeren zoeken vervanging voor horeca in assortiment supermarkt
De levensmiddelenbranche slaat zich als een van de besten door de coronacrisis. Sinds maart vorig jaar zijn uitgaven aan de boodschappen van één op de vijf Nederlanders voor deze categorie structureel hoger dan voorheen. Waar de eerste maanden met name 18- tot...
The Netherlands needs experience and movement
People want to go to physical events again. Online events are on the rise, but most people don't want to pay for them yet. Still, this form offers brands the opportunity to stay visible. Especially among young people we see the impact of the lockdown on their...
Meet the youngest member of the Validators Tribe: Thor.
Validators expanded its team at the beginning of this year with...hedgehog Thor. We adopted little Thor, after he was brought to Hedgehog Protection Netherlands with a bruised leg. With some physiotherapy and good food, he is now fortunately making...
Vacancy: Client Consultant (40 hours)
Are you a driven sales professional with an interest in (neuro)research and psychology? And do you like to think along with clients about solutions for their business issues? Then you might be the commercial addition to our team. Due to the growth of our...
Outdoor opportunities for OOH and online
The street scene in major cities is no longer what it once was. It is no longer the foreign tourists who take over the city streets, but the city dwellers themselves who stretch their legs to escape their homes. About four out of every...
Internship: brand builder wanted
Validators offers a research internship in the field of brand building and advertising effects research (minimum 3 months) Start: immediately Excellent internship remuneration Flexible working hours Being part of a young and fun team Having access to in-house expertise in the field of...
Changed buying behaviour requires a different approach to communication and the online shopping experience
During the lockdown and curfew, not only is our social life on hold. We're also waiting a bit longer to plan our holidays. And the people who have already planned something, stay in Europe. Online clothing stores are less able to tempt us and that...
Emotion as key ingredient for a Gouden Loeki star!
On March 3, the winner of the Ster Gouden Loeki 2020 will be announced. Every year Validators makes a prediction about which commercial will win the coveted statuette. So just before the unveiling of the ten contenders, we unravel the...
Online food ordering unprecedentedly popular among the well-educated
Now that we have to do without our beloved terraces and restaurants for over three months, we are plunging into the online ordering of food at our favorite restaurants. This was already a popular spending item during the second lockdown, but is now rising to a new level.
Vaccination commercial misses opportunity for impact
After months of anxious waiting, the time has finally come: the corona vaccinations have started. If as many people as possible get vaccinated, better times are in sight. At the moment, two-thirds of the Dutch population is planning to do so, according to the...
New opportunities with hybrid business models
New opportunities with hybrid business models Brands need to unburden young parents Due to the introduction of a curfew and restrictions on visits at home, media consumption will increase in the coming period. Investing in media can therefore be done through a higher campaign reach and...
Consumer Behaviour Monitor: Young people start the new year with good intentions
More sport, healthier living, quitting smoking; the start of the new year is always the moment where people try to leave their bad habits behind. After elaborate Christmas dinners and bowls full of "oliebollen" (doughnuts), especially young people are motivated to start the new...
Consumer Behaviour Monitor: how corona has been disrupting our consumption behaviour for the past year
At the beginning of 2021 we take stock of a small year of corona. A year in which corona made us worry more about others than ourselves. Confidence in the government was high at first, but fell sharply in the autumn. It is not yet clear...
Two-thirds of Christmas shopping in the Netherlands online last week
Blokker cleverly anticipates rising online orders Last week, the government decided to take tough action against the rapidly spreading coronavirus: all non-essential physical stores have been closed. Unfortunately, before Christmas celebrations in the Netherlands - with the exception of Christmas dinner -...
Internship neuropsychology
Validators offers a research internship in the field of neuromarketing and advertising effect research (minimum 4 months) Start: immediately Fine internship Flexible working hours Being part of a young and friendly team Having in-house expertise in the field of...
Learning from the Coca-Cola Christmas commercial: 4 practical tips for your creation
When you draft Oscar-winner Taika Waititi to direct your latest Christmas commercial, you're almost certain to stir a lot of viewers. Coca-Cola succeeded. The soft drink brand kicked off this year's Christmas season early with a strong plot about a father...
Christmas in corona time: unpacking for home dinner, supporting locals and sending Christmas cards
We have to celebrate Christmas at home this year. In the vast majority of households we cook for ourselves, but remarkably many Dutch people are planning to order or pick up dinner at a local restaurant. That is a small bright spot for the severely affected...
More and more young people are struggling to have fun
In Tuesday's press conference, Prime Minister Mark Rutte told us that the government is going to allocate extra money to activities for young people. At the moment, a plan is being worked on, the details of which are being worked out together with municipalities and young people themselves. It also bends...
Elderly people breathe a sigh of relief, but vaccination is not a matter of course for many Dutch people
Vaccination against the coronavirus does not appear to be a matter of course for everyone: half of the Dutch people currently say 'yes' to vaccination. For the government there is therefore still a great opportunity in the field of information and communication. Among young people and...
Validators looking for Research Assistants
Would you like to gain relevant work experience in (market) research during your studies? Or have you just graduated and are you looking for a place to learn a lot? Then this is your chance! Validators is a young, innovative agency specialized in communication research....
Categories of electronics, home & garden and online hobbies benefit most from Black Friday
Black Friday starts earlier and earlier and this year extends to a Black Week. Officially it's only Black Friday today, but a lot of big players already started to stunt with their prizes last Friday. Product comparator Tweakers found that the click traffic...
Learn in 12 minutes how to use CEPs to boost your fire
People hardly ever think about your brand. So it is important to make the most of the time that they are mentally available. To make sure a brand comes to the mind of the potential buyer at the right time, put Category Entry Points...
Almost half of the Dutch celebrate Sinterklaas
Pakjesavond blijft pakjesavond Almost half of the Dutch celebrate Sinterklaas. Within the guidelines and preferably as 'normal' as possible. That's good news for the retail sector. Especially retailers in food, gifts, puzzles and games are getting busy...
Webinar: Let your brand grow! on December 3rd
How do you make more people want to buy or use your brand? How do you grow your brand sustainably? Professor Byron Sharp knows, and so will you later. By discovering your brand's place in the consumer's mind, you get input to make sure your brand is...
Validators and Schweppes International Limited investigate mental market share in 20 countries
Since the beginning of this year Validators has been working with great pleasure for Schweppes International Limited (part of Suntory). SIL includes 15 brands, including Schweppes, Orangina, Dr. Pepper in more than 50 countries (Europe, Africa and the Caribbean). In March, we were to...
Validators drags in FD Gazelle 2020!
We are very proud of our first FD Gazelle! It is the award for fastest growing companies in the Netherlands. This reward fits well in our growth curve. As innovative data crunchers, developing new methods and software is our passion. We do our utmost...
Prospect travel industry gloomy, many Dutch people put their travel plans on hold.
The Dutch are increasingly adhering to the basic measures against corona. However, young people are finding it increasingly difficult to cope with the limitation of their social life. The impact on sectors remains variable. The outlook for the travel sector remains bleak. That will come...
The Dutch are slowly starting to narrow their circle
The Dutch are slowly starting to reduce their circle In the week in which we are waiting in suspense for the upcoming press conference, we see that the Dutch are more and more reducing their circle. Elderly people are going out less. Young people also seem to be...
E-commerce takes off again, but crisis lurks among freelancers
Although there is broad support for the tightened corona measures, the Cabinet's corona app is not popular. Almost half of the Dutch do not have the app and do not plan to download it. Meanwhile, the economic crisis lurks dormant....
Dutch people less happy with restrictions, but new opportunities for sports brands and (online) retailers
The stricter coronary measures of the central government can probably be approved by many Dutch people. Although we do have problems with the restrictions, 54% of consumers say the measures until the moment before the press conference of...
Consumer Behaviour Monitor: consumers hungry for information
Worries back to the level of early March The Netherlands is just as worried as they were in March. Now that the infections are again increasing rapidly, a record number of Dutch people consider the coronary measures to be too limited and need to be tightened up. At the same time, the...
Consumer Behaviour Monitor: #Netherlands is doing better
It is logical that the Instagram action '#ikdoenietmeermee' received little support. The Dutch consider the coronary measures to be too limited rather than exaggerated and would support new measures. Furthermore, there is bad news for the events industry. The industry...
Up to 26% higher purchase intention thanks to logo
Figures on sales uplift and increased penetration (Nielsen and Gfk) combined with feedback received from previous winners show a strong link between the use of the Chosen Product of the Year logo and the success of a product. In order to identify the underlying...
Consumer behaviour monitor: marketing euro effective during a period of concern
Brands help people choose. The more uncertainty in the buying process, the greater the relevance of brands. But does this also apply in times of a pandemic, when people's uncertainty generally increases? Results of the Consumer Behavior Monitor show this...
Consumers: government too weak against corona
Consumers want more corona measures rather than less. Communication about this needs to be much clearer. People recognise that they themselves are less likely to comply with the measures. In addition, people with an uncertain work situation are increasingly worried about...
Consumers think that coronary measures are insufficient, but shop more
As the number of coronary infections increases again, more and more consumers consider the current coronary measures to be well complied with, but insufficient. We therefore celebrate holidays at home or close to home. However, we are less reticent when it comes to our spending: we save...
Young people go out again, opportunities for the travel and leisure sector
Young people are looking for space and go on holiday abroad. In their own words, they are also less adherent to the measures. At the same time, they also think ahead, because the younger group of consumers (18-34 years) in the Consumer Behaviour Monitor...
Large differences between towns and villages in perception of the corona crisis
Villagers are relatively more worried about an impending recession and the health of their loved ones. Nevertheless, they find the corona measures exaggerated more often. Furthermore, many Dutch people still postpone the decision about their holiday and are particularly anxious...
The Fundamentals of Creation
We have researched more than thirty international scientific publications and books and have invested at least a thousand hours to gain in-depth knowledge about the workings of advertising... 'The Fundamentals of Creation' is a solid basis for research and a must....
Validators and Beautiful Lives launch IdeaCheck: qualitative insights with the speed and efficiency of quantitative research
Brands are doing everything they can to create new campaigns and propositions that match the new reality in terms of tone and content. To help them do this, Validators and Beautiful Lives are joining forces in an innovative research solution: IdeaCheck. With...
Dutch stay at home this summer
Even now that many measures have been facilitated, people indicate that they want more freedom. In the meantime, we remain cautious and continue 'crisis' behaviour. The most remarkable shift we see in the holiday plans: most of the Netherlands is celebrating...
Sign up for our webinar Creative & Measurability
On Tuesday June 30th we will organize a webinar about Creative & Measurability live from the Moonlander Studio's in Amsterdam Noord. We do this together with KICK! Creative Agency. During the webinar we will reflect extensively on the power of creation. After all, a good...
Dutch people in holiday mood, growth TikTok continues and less and less intention to buy online
The Dutch are less and less worried and are looking forward to the holidays. Nevertheless, many consumers have not yet made any concrete plans. However, the travel industry does expect most Dutch people to go on holiday in the coming weeks. Furthermore, it seems...
Validators and KICK! Creative Agency work together
After previous successful joint customer projects, Validators and KICK! Creative Agency have officially concluded their partnership this week. Validators are now testing the effectiveness of KICK! Creative Agency creatives, so that their expressions can be...
Crisis opens doors for other brands, consumer behaviour changes permanently and finance brands miss out on opportunities
Concerns about the corona crisis in general are diminishing, while concerns about an impending recession are on the rise. Especially among entrepreneurs and people without a permanent contract, the worries about financials are increasing. This not only offers opportunities for financial brands, but also for...
Validators develops online neurotool EmotionFlow with Facial Coding and A.I. algorithms
Validators introduces EmotionFlow, a unique online neurotool that makes it easy to test visual content...