Privacy statement respondents

Last modified: 7 May 2021



Validators B.V., hereinafter referred to as "Validators", is a private company with limited liability, with its registered office in (1021 KN) Amsterdam at Johan van Hasseltweg 39C, registered in the trade register of the Chamber of Commerce under number 60570369.

This privacy statement applies to the processing of personal data of respondents who participate in market surveys organised by Validators.

What information does Validators collect about you?

Validators is a research agency specialised in communication research. As a respondent you will be participating in market research. We organise market surveys for companies and organisations that want to know what concerns their target group. We do this by means of online questionnaires. When you visit our questionnaires we process personal data. We also sometimes receive personal data from you through personal contact, or because we receive them from other parties. These other parties are: Panel suppliers, clients. This may involve the following personal data:

  • your name
  • your date of birth
  • your address, your phone number and your email address
  • your sex
  • Pictures and videos of market research you participate in
  • results of physical measurements taken during market surveys in which you participate
  • answers to questions from market surveys in which you participate
  • information about your visit to our (mobile) website, app and pages on our social media, such as URL, IP address, browser type, language, date, time and duration of your visit.
  • information about your interests and preferences as a user of our (mobile) website, app, products and services
  • login details and password

If you contact us about a survey, we will also use the contact details you provide to fulfil your request.

Insofar as your explicit consent is required for such processing, we will ask you for it beforehand (e.g. in the case of processing of data relating to your cultural background, health, religion or political affiliation) and only then process that data. You can withdraw your consent at any time.

For what purposes do we process your personal data?

Your personal data may be processed for the following purposes:

  • to ensure that you can participate in market surveys
  • in order to be able to report the results of those market surveys to our clients
  • in order to be able to report the results of the selection process to our clients
  • to give you access to the specific questions and research methods
  • to improve the quality, safety and user-friendliness of our services and to combat fraud
  • for sending your compensation if you have completed the entire questionnaire and if this is stated in advance in the invitation you received from Validators or our client.


Your personal information will not be used for any purpose other than those stated above. We will therefore NOT try to sell you anything or use your information for marketing purposes. Nor will we sell your information to third parties for marketing purposes.

The information you share with Validators will only be used for analysis of the survey. The reports will contain only anonymised information and data, including both responses and audio and video recordings. We assure you that you will NOT be recognisable in published results and only share data that is relevant to the study. Only if we have asked you for permission and you have given that permission, will we share personal data with clients or in publications.

Validators ensures that your personal information is stored securely

At Validators, we take the confidentiality of your personal information very seriously. Therefore, we have taken reasonable steps to ensure that your data is protected from loss, theft or misuse. These measures include, for example, good physical security of the path, strict access controls and use of secure, encrypted internet connections.


How long does Validators keep the data you share?

Validators retains the research data and personal data in a database for a minimum of 5 years after completion of the research, unless other agreements on retention periods are made with clients. Validators retains this data for the purpose of verifiability and replicability of studies. This data is also used to build benchmarks.


What are your rights?

Under the European General Data Protection Regulation you have a number of rights with regard to your data and the processing thereof:


You can always view your own (personal) data and, if necessary, change it in your account. If you would like to see the personal data that Validators have recorded about you, you can make a request for inspection.


If you wish to make changes to the personal information that you have seen in response to a request for access and that you cannot change in your account yourself, you can make a request to Validators. You can request that Validators change, correct, supplement, delete or block your information.

Limiting processing

You also have the right, subject to conditions, to request Validators to limit the processing of your personal data.

Right of objection

If a certain processing takes place based on the 'legitimate interest' of Validators or a third party, you have the right to object to that processing.

Data transfer

You have the right to obtain your personal data from Validators. Validators will provide these in a structured and common form, which can easily be opened in other common digital systems. In this way, you can also transfer your data to another provider.

Withdrawal of consent

In all cases where the basis for a particular data processing operation is your consent, you have the right to revoke that consent. This has no consequences for the past, but it does mean that we are no longer allowed to process these data. It is possible that Validators will no longer be able to provide you with certain services as a result.

Reaction by Validators

A request can be sent to Validators will honor your request as soon as possible and in any case no later than one (1) month after Validators has received such a request. If Validators reject your request, we will indicate in our response why the request is being rejected.


Data processing in the Netherlands and abroad

Your personal data will be stored and processed in the Netherlands or in countries for which this is permitted under Dutch law.


Insofar as we make use of the services of third parties for the purposes stated in this privacy statement and these third parties have access to your personal data in the performance of the services in question, we have taken the necessary contractual and organisational measures to ensure that your data is processed solely for the purposes described here. Validators may be required to provide your data to a third party, for example on the basis of a legal obligation.

What are cookies and how does Validators use them?

Cookies are small pieces of (text) information that are sent to your browser when visiting the website of Validators or when filling out questionnaires and are then stored on the hard disk or in the memory of your computer, tablet, mobile phone or other device (hereinafter: "Device"). The cookies placed through the Validators website cannot damage your Device or the files stored on it. When we talk about "cookies", we do not only mean these small pieces of (text) information, but also similar techniques used to collect information, such as device fingerprinting.

Can this Privacy Statement be changed?

This Privacy Statement is subject to change. We therefore advise you to regularly check the Privacy Statement for any changes.

Where can you go with complaints and questions?

If you have any questions about this Privacy Statement and Validators' use of your data, please send an e-mail to If you have a complaint regarding the way in which Validators processes your data, you can also send an e-mail to In addition, you can always contact the competent national regulatory authority in the field of privacy protection. In the Netherlands, this is the Dutch Data Protection Authority.