It is a fact that 60% of the effect of your campaign is determined by the creation. So how do you ensure that your television campaign is a great success? By pre-testing it live on both traditional KPI's and based on the emotional experience the campaign evokes in your target group!
Emotion is one of the most important predictors of a successful campaign. It is therefore not surprising that, based on the pragmatic and clear advice provided by Validators, a commercial becomes on average 20% more effective!
Also get to know the SaaS products of Validators, with which you can test your commercials yourself.
"Thanks to Validators' Facial Coding and ValueFlow analyses, we were able to clearly see the emotions that the commercials convey. These results would probably have come out less well in a 'classic' pre-test".
Click on the image for a sample report
Our reports are pragmatic and provide valuable recommendations to optimize your expression.
Joris van der Zwan
m. 06 25 38 99 83