Shopper research as a solid foundation for your marketing decisions 

In store Purchasing decisions are often less rational than thought. The vast majority of our shopping behavior is controlled by unconscious stimuli. It is up to retail marketing professionals to get the unconscious shopping behavior sharp. Validators offers various retail solutions to define shopping behavior. We give you insight into the buying process and advice on how to influence shoppers' behaviour. So that you can ultimately increase your sales.

What is the purpose of your investigation?

We have a lot of experience in answering these research questions.
Are there any other questions that concern you? Just name it!
We provide a tailor-made solution.

Bart Massa

Bart Massa

Business Manager

Validators and strategic design partner Mountain now come up with a new way of researching the development of brand identities and packaging concepts in FMCG and retail. By cleverly combining data on (subconscious) consumer behaviour and design, together we are a strong consultancy partner for all your retail and packaging issues.