BRAND TRACKING
Our Brand Growth Tracker has been scientifically validated and supported by the insights of Les Binet, Peter Field, Adam Ferrier, Byron Sharp and the Ehrenberg-Bass Institute for Marketing Science. By looking in an innovative way at when a brand is relevant to a consumer, and what the (unconscious) motives are for ultimately choosing a brand, we offer a strong deepening of existing brand research. Our goal is to make the 'abstract' concept of a brand concrete, deepen it and translate it into pragmatic and action-oriented advice to achieve further brand growth.
In our brand research we measure classic familiarity, relevance, need and attention for the brand within the category. With the addition of 'reasons not to buy' Validators gives concrete advice on growth opportunities in the market. With innovative (neuro) tools we map the effect on Category Entry Points and other KPI's very clearly for you. The results of our research are made accessible via our Digital Hub, where insights and advice are made accessible via an Insights Portal.
Read more about the brand tracking for the Heart Foundation.
The power of creation has a huge impact on the effectiveness of online video, packaging, TV commercials and other types of communication. Validators helps you get the most out of your creation by optimising your expression together. We offer pragmatic, short research studies that help you optimise your material smartly and quickly. All our creationresearch are based on The Fundamentals of Creation. This in-house developed framework covers four key elements of an effective communication: Breakthrough, Engage, Stick and Trigger. Here you can read exactly why these elements are important to us when testing your creative.
Advertisements contain on average only a small part (10-15%) of the budget, but determine more than 65% of the ROI*. That is why Validators has a 'test street' for all media types. With innovative methods we test the conscious and unconscious perception of expressions. The insights can always be combined with ongoing brand research. If you prefer to test your own creation, we offer a SAAS variant. An intermediate variant is also possible, in which we set out the research for you and you do the analyses yourself. Feel free to ask about the possibilities via hallo@validators.nl
See also the case on creative testing for Cloetta.
- Source WARC: anatomy of effectiveness (2019)
MEDIA MIXED MODELLING
As a brand, you communicate with your target group all day long, consciously and unconsciously and in numerous ways. Classical research is not always sufficient to measure what this flow of communication does for your brand. Mapping the effect of your offline (cross-media) campaigns is a challenge. Finding ways to increase the campaign effects is another step further. Validators is very adept in Communications Analytics and we are happy to help you with every step in this process: collecting and organizing the data, performing targeted analyses and translating analyses into practical and clear advice.
The use of Media Mixed Modelling provides clear insights into the effect of offline communication, allowing you to optimise your campaigns. By using big data, Communications Analytics shows the ROI of a campaign with an accuracy of up to 90%. In 2015, Validators received an ESOMAR nomination for this technique.
Read here what we were able to do for Ticketveiling a Dutch auction website.
SOFTWARE
We have developed our unique validation measurement methods in-house into scalable software. We have now housed these under our new label Creative Testing Platform.
Creative Testing Platform offers endless possibilities for testing creations, with the support of experts. The platform consists of six unique tools made available to everyone. Market research is undergoing a major transition with relationships between clients and agencies becoming more fluid. With Creative Testing Platform, Validators now matches the new needs in the market.
You get our software tools in the house yourself?
CONSULTANCY
In order to ensure a good interpretation of the results, we consider consultancy to be an important part of our service. We are there for practical and strategic advice, but we can also teach you how to use our tools yourself. Our team offers daily support to brand managers, marketers and researchers of Top 200 advertisers in the Netherlands. We also help with the translation for advertising and media agencies or with your presentation to the board. We make extra deep dives, give workshops and help you get started with our insights platform the DigitalHub . Everything to make the data speak for you.
For Consumers' Association we developed concrete tools to achieve growth.
CAMPAIGN TRACKING
For short-term effect measurement of campaigns, various analyses are possible. Most common is the contact frequency analysis. We measure how often a consumer has been in contact with the campaign. By matching the media schedule and media profile we calculate a contact probability. This enables us to make in-depth analyses of the campaign KPIs. A consumer not only comes into contact with a campaign via the paid channels, but also via the website, customer service and word of mouth or in the streetscape. In our advanced media analysis we validate contacts and effects as accurately as possible.
Campaigns We measure in a different way those campaigns that are intended to raise the brand to a higher level in the long term. Important here is to find out whether the relevance of the brand can be increased by using the campaign. Inspired by the ideas of Byron Sharp we create a CEP framework in which we track the relevance of your brand over a longer period of time. Because results are nothing without being able to compare them with scores from your industry, Validators offers you a carefully constructed benchmark.
We help DPC with their marketing and campaign strategy.
SHOPPER
Read all about shopping research.
SCIENCE AND VALIDATIONS
We find it important to validate our methods and techniques in close cooperation with various universities. Only then can you give solid, reliable output and are you also able to conduct research based on the latest insights in science. We collaborate with universities in Berlin, Barcelona, Utrecht and Amsterdam. With VU Amsterdam we have a sponsored PhD place filled by Noud Schartman. In this capacity, we also started the Institute for Brand Analytics, building a bridge between science and business. This programme runs at least until 2022.
Read more about the Institute for Brand Analytics.
INNOVATIONS
For Greetz the Innovation Lab opted to put Persuasion Association Test into action.
BRAND TRACKING
Our Brand Growth Tracker has been scientifically validated and supported by the insights of Les Binet, Peter Field, Adam Ferrier, Byron Sharp and the Ehrenberg-Bass Institute for Marketing Science. By looking in an innovative way at when a brand is relevant to a consumer, and what the (unconscious) motives are for ultimately choosing a brand, we offer a strong deepening of existing brand research. Our goal is to make the 'abstract' concept of a brand concrete, deepen it and translate it into pragmatic and action-oriented advice to achieve further brand growth.
In our brand research we measure classic familiarity, relevance, need and attention for the brand within the category. With the addition of 'reasons not to buy' Validators gives concrete advice on growth opportunities in the market. With innovative (neuro) tools we map the effect on Category Entry Points and other KPI's very clearly for you. The results of our research are made accessible via our Digital Hub, where insights and advice are made accessible via an Insights Portal.
Read more about the fire tracking for the Heart Foundation.
CREATIVE TESTING
Advertisements contain on average only a small part (10-15%) of the budget, but determine more than 65% of the ROI*. That is why Validators has a 'test street' for all media types. With innovative methods we test the conscious and unconscious perception of expressions. The insights can always be combined with ongoing brand research. If you prefer to test your own creation, we offer a SAAS variant. An intermediate variant is also possible, in which we set out the research for you and you do the analyses yourself. Feel free to ask about the possibilities via hallo@validators.nl
See also the case on creative testing for Cloetta.
Source WARC: anatomy of effectiveness (2019)
COMMUNICATIONS ANALYTICS
Using Media Mixed Modelling provides clear insights into the effect of offline communication so you can optimize your campaigns. By using big data Communications Analytics shows the ROI of a campaign with an accuracy of up to 90%. In 2015, Validators received an ESOMAR nomination for this technique.
Here's what we're here for Ticket auction have been able to improve
SOFTWARE
This is how EmotionFlow came into being. A unique, affordable neurotool that combines facial coding with A.I. We offer ValueFlow and EmotionFlow now on as a DIY solution and as a SAAS. With the DIY variant, we take care of the fieldwork and the programmer, and you do your own analysis. If you go for the SAAS variant, you can easily add a plugin to add a creation test to your existing questionnaire. Our validated tools at your fingertips.
You get our software tools in the house yourself?
CONSULTANCY
For Consumers' Association we developed concrete tools to achieve growth.
CAMPAIGN TRACKING
We measure campaigns that are intended to raise the brand to a higher level in the long term in a different way. It is important to find out whether the relevance of the brand can be increased by using the campaign. Inspired by the ideas of Byron Sharp Here we create a CEP framework in which we monitor the relevance of your brand over a longer period of time. Because results are nothing without being able to compare them with scores from your industry, Validators offers you a carefully built benchmark.
We help DPC with their marketing and campaign strategy.
INNOVATIONS
For Greetz the Innovation Lab opted to put Persuasion Association Test into action.
SHOPPER
Read all about shopper research.
SCIENCE AND VALIDATIONS
Read more about the Institute for Brand Analytics.
Don't miss anything!