OUR SOLUTIONS

With unique methods, innovative software and a flexible attitude, Validators always offers an answer to your question. With a solid foundation in science and a passion for innovative research, we are that pragmatic research partner. Whether it's a complete brand tracker, a pre-test, a campaign study or a combination thereof. We are here for you to make communication steerable. Affordable and fast so your brand can grow. 

BRAND GROWTH TRACKING

Our Brand Growth Tracker has been scientifically validated and supported by the insights of Les Binet, Peter Field, Adam Ferrier, Byron Sharp and the Ehrenberg-Bass Institute for Marketing Science. By looking in an innovative way at when a brand is relevant to a consumer, and what the (unconscious) motives are for ultimately choosing a brand, we offer a strong deepening of existing brand research. Our goal is to make the 'abstract' concept of a brand concrete, deepen it and translate it into pragmatic and action-oriented advice to achieve further brand growth.

In our brand research we measure classic familiarity, relevance, need and attention for the brand within the category. With the addition of 'reasons not to buy' Validators gives concrete advice on growth opportunities in the market. With innovative (neuro) tools we map the effect on Category Entry Points and other KPI's very clearly for you. The results of our research are made accessible via our Digital Hub, where insights and advice are made accessible via an Insights Portal.

Read how ŠKODA achieved higher market share with this approach.

Read here how ŠKODA grew market share by driving Category Entry Points

Read here how Storytel was able to create a strong campaign by testing creations early on

PRE- AND POST-TESTING

The power of creation has a huge impact on the effectiveness of online video, packaging, TV commercials and other types of communication. Validators helps you get the most out of your creation by optimising your expression together. We offer pragmatic, short research studies that help you optimise your material smartly and quickly. All our creationresearch are based on The Fundamentals of Creation. This in-house developed framework covers four key elements of an effective communication: Breakthrough, Engage, Stick and Trigger. Here you can read exactly why these elements are important to us when testing your creative.

Advertisements contain on average only a small part (10-15%) of the budget, but determine more than 65% of the ROI*. That is why Validators has a 'test street' for all media types. With innovative methods we test the conscious and unconscious perception of expressions. The insights can always be combined with ongoing brand research. If you prefer to test your own creation, we offer a SAAS variant. An intermediate variant is also possible, in which we set out the research for you and you do the analyses yourself. Feel free to ask about the possibilities via hallo@validators.nl

See also the case on creative testing for Cloetta.

  • Source WARC: anatomy of effectiveness (2019)

 

CAMPAIGN IMPACT MEASUREMENT

For short-term effect measurement of campaigns, various analyses are possible. Most common is the contact frequency analysis. We measure how often a consumer has been in contact with the campaign. By matching the media schedule and media profile we calculate a contact probability. This enables us to make in-depth analyses of the campaign KPIs. A consumer not only comes into contact with a campaign via the paid channels, but also via the website, customer service and word of mouth or in the streetscape. In our advanced media analysis we validate contacts and effects as accurately as possible.

Campaigns We measure in a different way those campaigns that are intended to raise the brand to a higher level in the long term. Important here is to find out whether the relevance of the brand can be increased by using the campaign. Inspired by the ideas of Byron Sharp we create a CEP framework in which we track the relevance of your brand over a longer period of time. Because results are nothing without being able to compare them with scores from your industry, Validators offers you a carefully constructed benchmark.

We help DPC with their marketing and campaign strategy.

Read here how ANWB gains continuous insight into the effects of communication

Shopper research by Validators

SHOPPER, SHELF AND PACKAGING

Your packaging is a highly valuable asset in persuading consumers to purchase. Whether it is about effective shelf layouts, optimizing packaging, improving Point of Sale material, folder design testing, packaging optimization or mapping a Shopper Decision Tree, Validators has the experts to help you with your issue. In our research we look beyond the opinions of respondents and measure the unconscious behavior of consumers. Our experts translate the insights into pragmatic ways to better respond to this unconscious behavior.

Read all about shopping research.

 

CONSULTANCY

In order to ensure a good interpretation of the results, we consider consultancy to be an important part of our service. We are there for practical and strategic advice, but we can also teach you how to use our tools yourself. Our team offers daily support to brand managers, marketers and researchers of Top 200 advertisers in the Netherlands. We also help with the translation for advertising and media agencies or with your presentation to the board. We make extra deep dives, give workshops and help you get started with our insights platform the DigitalHub . Everything to make the data speak for you.

For Consumers' Association we developed concrete tools to achieve growth.

MEDIA MIXED MODELLING

As a brand, you communicate with your target group all day long, consciously and unconsciously and in numerous ways. Classical research is not always sufficient to measure what this flow of communication does for your brand. Mapping the effect of your offline (cross-media) campaigns is a challenge. Finding ways to increase the campaign effects is another step further. Validators is very adept in Communications Analytics and we are happy to help you with every step in this process: collecting and organizing the data, performing targeted analyses and translating analyses into practical and clear advice.

The use of Media Mixed Modelling provides clear insights into the effect of offline communication, allowing you to optimise your campaigns. By using big data, Communications Analytics shows the ROI of a campaign with an accuracy of up to 90%. In 2015, Validators received an ESOMAR nomination for this technique.

Read here what we were able to do for Ticketveiling a Dutch auction website.

SOFTWARE

We have developed our unique validation measurement methods in-house into scalable software. We have now housed these under our new label Creative Testing Platform

Creative Testing Platform offers endless possibilities for testing creations, with the support of experts. The platform consists of six unique tools made available to everyone. Market research is undergoing a major transition with relationships between clients and agencies becoming more fluid. With Creative Testing Platform, Validators now matches the new needs in the market.

You get our software tools in the house yourself?

INNOVATIONS

Innovation is our engine. That's why we have an Innovation Lab with our own development team. Validators arose from the need to offer a suitable solution for every brand and communication problem. There was also a deep desire to develop pragmatic, affordable neurotools. In the meantime, we have succeeded. With our creation test tools such as ValueFlow, EmotionFlow and various biometric techniques we measure the unconscious perception of brands and communication. The Innovation Lab works on innovations and solutions on a daily basis. If you have a different problem or if you want to look beyond the beaten track, we like to think along with you. Validators is a strong consultancy partner. Our customers and their needs are the starting point for innovation. Together we form a foundation for the research of the future.

For Greetz the Innovation Lab opted to put Persuasion Association Test into action.

SCIENCE AND VALIDATIONS

We find it important to validate our methods and techniques in close cooperation with various universities. Only then can you give solid, reliable output and are you also able to conduct research based on the latest insights in science. We collaborate with universities in Berlin, Barcelona, Utrecht and Amsterdam. With VU Amsterdam we have a sponsored PhD place filled by Noud Schartman. In this capacity, we also started the Institute for Brand Analytics, building a bridge between science and business. This programme runs at least until 2022.

Read more about the Institute for Brand Analytics.

SOLUTIONS
With unique methods, innovative software and a flexible attitude, Validators offers you a custom made approach. With a solid foundation in science and a passion for data crunching, we are that pragmatic innovation partner. Whether it concerns a complete brand tracker, a pre-test, a DIY solution or a combination thereof. We are there for you to make communication manageable. Affordable and fast so your brand can grow. Read all about our solutions.

BRAND TRACKING

Our Brand Growth Tracker has been scientifically validated and supported by the insights of Les Binet, Peter Field, Adam Ferrier, Byron Sharp and the Ehrenberg-Bass Institute for Marketing Science. By looking in an innovative way at when a brand is relevant to a consumer, and what the (unconscious) motives are for ultimately choosing a brand, we offer a strong deepening of existing brand research. Our goal is to make the 'abstract' concept of a brand concrete, deepen it and translate it into pragmatic and action-oriented advice to achieve further brand growth.

In our brand research we measure classic familiarity, relevance, need and attention for the brand within the category. With the addition of 'reasons not to buy' Validators gives concrete advice on growth opportunities in the market. With innovative (neuro) tools we map the effect on Category Entry Points and other KPI's very clearly for you. The results of our research are made accessible via our Digital Hub, where insights and advice are made accessible via an Insights Portal.

Read more about the fire tracking for the Heart Foundation.

CREATIVE TESTING

The power of creation has an enormous impact on the effectiveness of online video, packaging, TV commercials and other types of communication. Validators help you get the most out of your creation by working together to optimize your expression. We offer pragmatic, short studies that smartly and quickly help you optimize your material. All our creation studies are supported by The Fundamentals of Creation. This framework, developed in-house, covers four core features of effective expression: Breakthrough, Engage, Stick and Trigger. Here you can read exactly why we find these elements important for testing your expression.

Advertisements contain on average only a small part (10-15%) of the budget, but determine more than 65% of the ROI*. That is why Validators has a 'test street' for all media types. With innovative methods we test the conscious and unconscious perception of expressions. The insights can always be combined with ongoing brand research. If you prefer to test your own creation, we offer a SAAS variant. An intermediate variant is also possible, in which we set out the research for you and you do the analyses yourself. Feel free to ask about the possibilities via hallo@validators.nl

See also the case on creative testing for Cloetta.

 

Source WARC: anatomy of effectiveness (2019)

COMMUNICATIONS ANALYTICS

As a brand, you communicate with your target group all day long, consciously and unconsciously and in numerous ways. Classical research is not always sufficient to measure what this flow of communication does for your brand. Mapping the effect of your offline (cross-media) campaigns is a challenge. Finding ways to increase the campaign effects is another step further. Validators is very adept in Communications Analytics and we are happy to help you with every step in this process: collecting and organizing the data, performing targeted analyses and translating analyses into practical and clear advice.

Using Media Mixed Modelling provides clear insights into the effect of offline communication so you can optimize your campaigns. By using big data Communications Analytics shows the ROI of a campaign with an accuracy of up to 90%. In 2015, Validators received an ESOMAR nomination for this technique.

Here's what we're here for Ticket auction have been able to improve

SOFTWARE

We have developed our unique validation measurement methods in-house into scalable software. Validators annually invests more than 25% of its turnover in innovation. This is also the case with our success tool ValueFlow, with which we have been correctly predicting the top 3 of the Ster Golden Loeki award for several years now.

This is how EmotionFlow came into being. A unique, affordable neurotool that combines facial coding with A.I. We offer ValueFlow and EmotionFlow now on as a DIY solution and as a SAAS. With the DIY variant, we take care of the fieldwork and the programmer, and you do your own analysis. If you go for the SAAS variant, you can easily add a plugin to add a creation test to your existing questionnaire. Our validated tools at your fingertips.

You get our software tools in the house yourself?

CONSULTANCY

To ensure a good result interpretation and pragmatic insight, we consider consultancy to be an important part of our service. We are there for practical and strategic advice, but we can also teach you how to use our tools yourself. Our team offers daily support to brand managers, marketers and researchers of Top 200 advertisers in the Netherlands. We also help with the translation for advertising and media agencies or with your presentation to the board. We make extra deep dives, give workshops and help you get started with our insights platform the Digital Hub. Everything to make that data speak for you.

For Consumers' Association we developed concrete tools to achieve growth.

CAMPAIGN TRACKING

For short-term effect measurement of campaigns, various analyses are possible. Common is the contact frequency analysis. We measure how often a consumer has been in contact with the campaign. By matching the media schedule and media profile we calculate a contact probability. This enables us to make in-depth analyses of the campaign KPIs. A consumer does not only come into contact with a campaign via the paid channels, but also via the website, customer service and word of mouth or in the streets. In our advanced media analysis, we validate contacts and effects as accurately as possible.

We measure campaigns that are intended to raise the brand to a higher level in the long term in a different way. It is important to find out whether the relevance of the brand can be increased by using the campaign. Inspired by the ideas of Byron Sharp Here we create a CEP framework in which we monitor the relevance of your brand over a longer period of time. Because results are nothing without being able to compare them with scores from your industry, Validators offers you a carefully built benchmark.

We help DPC with their marketing and campaign strategy.

INNOVATIONS

Innovation is our engine. That's why we have an Innovation Lab with our own development team. Validators arose from the need to offer a suitable solution for every brand and communication problem. There was also a deep desire to develop pragmatic, affordable neuro tools. In the meantime, we have succeeded. With our creation test tools such as ValueFlow, EmotionFlow and various biometric techniques we measure the unconscious perception of brands and communication. The Innovation Lab works on innovations and solutions on a daily basis. If you have a different problem or if you want to look beyond the beaten track, we like to think along with you. Validators is a strong consultancy partner. Our customers and their needs are the starting point for innovation. Together we form a foundation for the research of the future.

For Greetz the Innovation Lab opted to put Persuasion Association Test into action.

 

SHOPPER

Every day Validators advises retailers and FMCG professionals on a variety of business issues. Whether it's about effective shelf layouts, improving Point of Sale material, folder design testing, packaging optimization or mapping a Shopper Decision Tree, Validators has the experts to help you with your issue.

 

Read all about shopper research.

SCIENCE AND VALIDATIONS

We find it important to validate our methods and techniques in close cooperation with various universities. Only then can you give solid, reliable output and are you also able to conduct research based on the latest insights in science. We collaborate with universities in Berlin, Barcelona, Utrecht and Amsterdam. With VU Amsterdam we have a sponsored PhD place filled by Noud Schartman. In this capacity, we also started the Institute for Brand Analytics, building a bridge between science and business. This programme runs at least until 2022.

Read more about the Institute for Brand Analytics.