StoryFlow™
Hundreds of AI-driven interviews, analyzed to yield actionable insights. The depth of qualitative research, with the speed of quantitative research.
Frequently Asked Questions
- What is StoryFlow?
- StoryFlow™ is an AI interviewer that conducts qualitative research at scale: each respondent is given an interview that probes deeper, just like a researcher would. Language models translate those stories into motivations, emotions, and associations.
- Starting at what N?
- Qualitative depth can be achieved with as few as N=50. Larger samples can include hundreds or thousands of interviews, without requiring hundreds of interviewers.
- How long does it take?
- A StoryFlow™ project is often completed in 1–2 weeks, from briefing to insights. Fieldwork is conducted 24/7; the analysis follows immediately after the interviews.
- How much does it cost?
- The cost depends on the sample size, languages, and analyses; you'll receive a customized quote. Please contact us at validators.nl/contact.
- What do you use StoryFlow for?
- For brand insights, positioning, and creative testing. You’ll see why people make certain choices and how they experience a new message—in their own words.
- Who helped develop StoryFlow?
- With the qualitative researchers at Ferro Explore. This allows Validators to combine in-depth interviews with scalable online data collection.