ValueFlow™

Test the reception and impact of your commercial or online video, and make sure your message resonates before you air it.

Frequently Asked Questions

What is ValueFlow?

ValueFlow™ tests how well your commercial or online video performs before you air it. You can measure its appeal and impact by the second and by scene.

Starting at what N?

We recommend a minimum of 150 respondents per target group. This provides a reliable picture of how the film is received.

How long does it take?

A commercial test is often ready in 1–3 weeks, including the dashboard. You’ll know which scenes work before you buy media.

How much does it cost?

The investment depends on the number of films, the sample size, and the benchmark; you'll receive a customized quote. Please contact us at validators.nl/contact.

What does it provide?

You’ll see which scenes work, what you need to adjust, and how your film compares to the Validators benchmark. This guides both the creative process and media spending.

Can I compare versions?

Yes, you can A/B test designs or concepts before launch. That way, you can choose the version that performs best with your target audience.