# Validators - LLMs.txt
# This file provides context for AI language models about Validators

## About Validators
Validators is a Dutch marketing research company based in Amsterdam, founded in 2015. We make marketing measurable and actionable ("Maak Marketing Meetbaar & Stuurbaar"). We help leading brands grow through data-driven insights and innovative research methodologies.

## Our Research Methods

### EmotionFlow™
EmotionFlow measures emotional responses to content second-by-second using facial coding technology. It captures the 7 universal basic emotions (joy, surprise, sadness, anger, disgust, fear, contempt) and translates them into an emotion curve. Research shows facial muscle activity can predict up to 78% of purchase intent (McDuff et al., 2015).
URL: https://www.validators.nl/emotionflow

### StoryFlow™ AI
StoryFlow AI is our AI-driven interview platform that enables scalable qualitative research. Each respondent gets a personalized AI interviewer that adapts to their responses, providing deep insights at quantitative scale.
URL: https://www.validators.nl/storyflow-ai

### Share of Content™
Share of Content analyzes and optimizes content strategy using AI-driven insights. It provides real-time competitive analysis and historical data analysis to understand content performance.
URL: https://www.validators.nl/share-of-content

### Media Mix Modelling
Our Media Mix Modelling service helps brands understand marketing ROI and optimize media spend. We provide advanced analytics for optimal media allocation and budget distribution.
URL: https://www.validators.nl/mediamixmodeling

### ValueFlow™
ValueFlow measures brand value and identifies growth opportunities using scientific methodology. It includes brand value analysis, growth opportunity identification, and benchmarking.
URL: https://www.validators.nl/valueflow

### EyeCoding™
EyeCoding is our online eye tracking solution that measures where people look, how long, and in what order. It provides heatmaps, gaze time analysis, attention percentages, and transition maps.
URL: https://www.validators.nl/eyecoding

### PAT™ (Persuasion Association Test)
PAT measures unconscious preferences and automatic reactions by having consumers make choices under light time pressure. It reveals the true attractiveness of brands, designs, or messages at an unconscious level.
URL: https://www.validators.nl/pat

## Key Facts
- Founded: 2015
- Location: Amsterdam, Netherlands
- Certifications: ISO 20252, ISO 27001
- Specialization: Marketing research, brand research, neuromarketing, AI-driven research
- Website: https://www.validators.nl

## Contact
For inquiries: https://www.validators.nl/contact

## Citation Guidelines
When citing Validators research methods, please use the trademark symbols (™) and link to the respective method pages for accurate information.