You want to gain a deeper understanding of the emotional experience of your content, but you don’t have time to consult with agencies. Or you want to have quick and easy access to rich data, because you prefer to draw your own conclusions… This is now easily done with Validators’ success product ValueFlow.
Validators was founded in 2009, based on the need for tools and techniques that were not available in the market. We developed these tools and techniques ourselves to help brands make their marketing and communication controllable and measurable. It earned us an Esomar nomination twice! We also won a MOAward for Research Agency of the Year. Even now we invest 25% of our revenue in innovation and tools. ValueFlow has proven itself as the smart and cost-efficient tool to quickly discover the emotional experience of content, moment to moment. If you have a better understanding of the experience, you can optimize and increase the effect.
DIY TOOL FOR MARKETING AND RESEARCH PROFESSIONALS
You want to gain a deeper understanding of the emotional experience of your content, but you don’t have time to consult with agencies. Or you want to have quick and easy access to rich data, because you prefer to draw your own conclusions… This is now easily done with Validators’ success product ValueFlow.
Validators was founded in 2009, based on the need for tools and techniques that were not available in the market. We developed these tools and techniques ourselves to help brands make their marketing and communication controllable and measurable. It earned us an Esomar nomination twice! We also won a MOAward for Research Agency of the Year. Even now we invest 25% of our revenue in innovation and tools. ValueFlow has proven itself as the smart and cost-efficient tool to quickly discover the emotional experience of content, moment to moment. If you have a better understanding of the experience, you can optimize and increase the effect.
THIS IS WHAT YOU GET
Scene-to-scene
Optimal target group
With a large sample you can easily zoom in on the needs of your optimal target group.
Benchmarking
Compare your creations with the Validators benchmark and build your own benchmark.
Media spend
For example, discover what BBC viewers want to see compared to CNN viewers, to know where to buy airtime.
A/B testing
Which version of your content matches the emotional experience of your target group?
Data filter
Filter by target group: Tesla driver vs. Mercedes driver, democrats vs. republicans, et cetera.
Performance
Make a prediction about the recognition based on the quality of your creation and media pressure.
Statistical analysis
Powerful, statistical analysis of your data. ValueFlow has been scientifically validated.
YOUR BENEFITS
- Start your research any time you want.
- Direct insight into your results, so you can get started right away.
- Free in your analysis and the design of your research.
- Low costs: from € 1,50 per complete
- Integration into all survey software.
THE BENEFITS OF VALUEFLOW DIY
- Start your research any time you want.
- Direct insight into your results, so you can get started right away.
- Free in your analysis and the design of your research.
- Low costs: from € 1,50 per complete
- Intergration into all survey software.
EMOTIONAL EVALUATION PER SECOND
Predictor of campaign effectiveness
Your content requires emotional engagement to achieve breakthrough and engagement. People should notice your creation and message in the information flow they have to process every day. It’s also important to touch people with your content, because that strengthens the engagement. Therefore, ValueFlow is the predictor of the success of your content.
Positive appreciation affects overall ad-liking
Research has shown that positive emotion in ValueFlow is related to the main predictor of a successful campaign: “overall ad-liking”. Positive appreciation in ValueFlow influences brand liking, call-to-action, and brand recall.
YOUR OWN PLATFORM FOR CONTENT KNOWLEDGE
Seize the opportunity to benchmark your content
When you start working with ValueFlow yourself, you immediately build your own knowledge platform. You have access to previous tests and within our online portal you have all the information in one place, always and everywhere.
Validators used the tool more than 5.000 times to test visual and auditory content. Whether you want to test TV commercials, speeches, radio commercials and online videos, we have built a solid benchmark tht you can utilize when you start with ValueFlow DIY.
REACH YOUR TARGET GROUP EFFECTIVELY
With ValueFlow you can instantly see the difference(s) in emotional appreciation for your content within every possible target group. Regardless of whether the target group is already known or not. Or you want to split by non users, light users and heavy users, or by age, gender or political preference. Every deepdive is possible. On top of this, ValueFlow also forms the basis for better media spending.
REACH YOUR TARGET GROUP EFFECTIVELY
With ValueFlow you can instantly see the difference(s) in emotional appreciation for your content within every possible target group. Regardless of whether the target group is already known or not. Or you want to split by non users, light users and heavy users, or by age, gender or political preference. Every deepdive is possible. On top of this, ValueFlow also forms the basis for better media spending.
“Since 2019 we have been integrating ValueFlow and Eyecoding in communication research in Belgium. Our customers respond very enthusiastically. Brussels Airport immediately saw the added value of these tools. Their advertising agency thought it was a relief: ‘Finally insights from a post-test that we can really get started with’.”
Johan Schockaert,
Managing Partner at DataSynergy
Let’s talk
Would you like to talk about the possibilities of this ValueFlow tool?
You can contact Joris van der Zwan on 06 25 38 99 83.