EmotionFlow™

Use facial coding and AI to measure the emotional response to your video, commercial, or content—every second, in the respondent’s natural environment.

Frequently Asked Questions

What is EmotionFlow?

EmotionFlow™ uses facial coding to measure how your target audience feels about a video or piece of content, second by second. The AI recognizes the seven universal basic emotions and converts them into an emotion curve.

Starting at what N?

For reliable results, we recommend a minimum of 150 respondents per target group. This will give you a representative picture of the emotional impact of your message.

How long does it take?

After the fieldwork is complete, the dashboard is usually ready within a few days; the entire process often takes 1–3 weeks. You can immediately see where emotions peak or subside.

How much does it cost?

The price depends on the number of advertisements, the sample size, and the analyses; we will provide a customized quote. Please contact us at validators.nl/contact.

What kind of content is it suitable for?

For TV commercials, online video, social media formats, and trailers. You can test them before launch and measure how the live version performs.

Is EmotionFlow privacy-friendly?

Yes: Webcam analysis is performed locally, and no video footage is stored—only emotion data. Validators is ISO 27001-certified for information security.