News - Validators

The latest news from Validators on marketing research, brand tracking, and innovation.

• KPN commercial featuring a cat scores well above the telecom benchmark
• Validators Summer School: Webinars During the Summer Months
• Lebara commercial boosts its value proposition but lacks emotional impact
• Ben W.C. commercial performs well among the middle-aged demographic, but fails to reach those aged 55 and older
• Validators at the 2026 Annual Telecom Conference
• How FrieslandCampina Turns Brand Data into Growth
• Validators will present at the DIN Insights Summit 2026 on June 9
• Validators and FrieslandCampina to speak at NIMA Marketing Day 2026
• Budget Thuis commercial wins over viewers with its price and value, despite mixed reactions regarding its pace and busyness
• Three Effie Award winners with the same lesson
• A Closer Look at the Telecom Market: No Chance of Winning the Golden Loekies
• Media Mix Modeling: The Secret Recipe
• Who will win the Golden Loeki? Validators know who the front-runner is
• Global soft drink producer Suntory Beverages & Food Europe (SBFE) chooses Validators again after pitch
• Government uses conversational AI to measure the impact of branded content
• Validators and Telecompaper investigate mental position of telecom brands
• The illusion of the average respondent: Why context is king in AI-driven market research
• Marceline Veen appointed Chief Operating Officer at Validators
• McDonald's most terrible discussion of the year?
• Market share grows through mental leadership
• Validators launches Share of Content™
• Kumpany and Validators launch market-wide research proposition for brand activation effectiveness
• Validators welcomes Chief Financial Officer Ingrid Klaassens
• Media Industry Bias causes Barbie to advertise for T-Mobile and EasyToys
• The streaming war: how older people determine the winner
• Calvé's reuse of old advertising materials: an effective brand-building campaign?
• Louwman & Parqui chooses Validators to increase brand salience
• Consumer Behavior Monitor: To buy those cute pants, people first eat out the fridge
• Validators introduces latest innovation - its own label Creative Testing Platform - at MIE'23
• Consumer Behavior Monitor: When consumers start thinking, A-brands have it tough
• Validators makes groundbreaking introduction at the MIE!
• Become a world champion brand builder with the use of audio
• Consumer Behavior Monitor: concerns come and go
• Brand communication climate crisis best spent on young people
• Say cheese(burger); can McDonald's claim a smile as a brand asset?
• Vital start to 2023 and run on hospitality industry
• Digital Out-of-Home: effective in loading Category Entry Points
• Albert Heijn mental market leader in Christmas season and scores with emotional commercial
• Increase your brand's mental market share with Branded Content
• Food price increases hit consumers directly in wallet
• A B's more brand communication for Besured
• Validators wins third FD Gazelle in a row
• Validators wins second FD Gazelle