Validators and FrieslandCampina to speak at NIMA Marketing Day 2026

Success starts with insight: how FrieslandCampina links strategy and metrics

“Playing to Win” provides you with strategic options. But without the right metrics, you’re flying blind. FrieslandCampina discovered that “mind, heart, and wallet”—measuring rational, emotional, and behavioral brand strength—was the framework that brought their strategy to life. On June 11, during NIMA Marketing Day 2026 in Utrecht, they will share what they’ve learned.

Amy Ly, Global Insights Strategy Manager at FrieslandCampina, knows what it takes to turn consumer data into a commercial advantage in global markets. Guido Weisfelt, Media Manager Europe, brings the perspective needed to make it work in practice, across various campaigns and markets. Together with Mylène Guilonard, Insights Consultant at Validators, they demonstrate how brand tracker data is no longer just a report, but is becoming a decision-making tool that helps brands stay “in the know.”

View the full program: https://nimamarketingday.nl/programma/