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Validators supports your marketing, creative, and branding decisions with scientific research. So you can make the right choices with confidence.
- Cutting-edge research methods
- Data you can defend in the boardroom
- Insights that take you further than a report
Trusted by leading brands
We work with more than 300 brands in various industries
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News
Discover our latest research, analysis, and market insights
Rivella: Good packaging does more than just grab attention
Which packaging direction best supports Rivella in the Dutch market? Validators tested sixteen designs and Rivella’s Distinctive Brand Assets. One design emerged as the strongest—and we’ll show you why.
Read the case study
Where does the sun always shine? In car commercials
July 30, 2026 | INSIGHTS Automotive
Ziggo Priority commercial combines humor with customer benefits
Nov. 2, 2026 | INSIGHTS Telecom Benchmark
Validators Named FD Gazelle for the Fourth Time
Oct. 26, 2026 | NEWS: FD Gazelles 2026
Future-proof research for strong brands
Our consultants use powerful AI tools to help your brand grow. With years of expertise, we make marketing measurable and actionable for leading brands.
Our software department is constantly developing new methods, which our consultants use to achieve optimal results for your brand.
StoryFlow™
Communicate like your target audience is used to with AI integration throughout the workflow. Each respondent gets an interviewer, as your personal research partner.
Media Mix Modeling
Communications Analytics Effect = Reach x Cost x Content. Advanced analytics for optimal media deployment and ROI calculation.
Share of Content™
Content AI coding where we use historical marketing data for future analysis. Real-time insight into your competitor's strategy.
From insight to action
2x Research Agency of the Year
Proven expertise, applied to more than 200 leading brands. Demonstrable results and a powerful growth strategy for your brand.
50+ Experts & Consultants
A dedicated team of specialists. Complex data is translated into concrete strategic insights and action plans.
Scientific Fundamentals
Validated methodology developed in collaboration with universities. Based on the work of Byron Sharp, Binet & Field, and the Ehrenberg-Bass Institute.
Innovation is in our DNA
Innovative tools from our in-house R&D department: StoryFlow™, ValueFlow™, and EmotionFlow. Developed to deliver maximum impact and measurable results.
What does it provide?
Working with Holland & Barrett, we demonstrated how consumer health goals translated into measurably more effective campaigns.
What does it provide?
Working with Škoda, we demonstrated how we could strengthen the brand experience and reach the target audience more effectively.
What our clients say
"Validators provides us with sharp, data-driven insights that we can immediately apply to our brand strategy. Their scientific approach makes all the difference."
Suntory Beverages & Food Europe
Brand & Campaign Tracking partner since 2020
"Thanks to our partnership with Validators, we've been able to achieve measurable growth in our market share. The combination of data and strategy is unique."
ŠKODA Netherlands
Long-term brand strategy partner
What is your challenge?
Select your question and discover how Validators can help you
We make brands measurable, identify growth opportunities and map the impact of competition. With data, analytics and science, we make your mental market share steerable.
We map out the potential impact of your creation and provide insight into its impact on your mental market share.
Using data and scientific methods, our experts analyze your campaigns and show where improvements can be made. This way, every campaign becomes more effective.
We make brands measurable, identify growth opportunities and map the impact of competition. With data, analytics and science, we make your mental market share steerable.
What are the benefits?
Discover how data-driven marketing can help your brand grow. In a no-obligation consultation, we’ll show you how our approach can benefit you.
- Concrete insights into your brand positioning and growth opportunities
- Clear advice on which method is right for your needs
- Examples of how similar brands made their marketing more controllable
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