Share of Content™

Analyze your own content and that of your competitors, and discover which themes you and your competitors are positioning yourselves around in the market.

Frequently Asked Questions

What is Share of Content?

Share of Content™ shows which themes you and your competitors are highlighting in advertising and content. You can see where your brand stands in the minds of consumers within the category.

Starting at what N?

There is no respondent sample: the analysis begins with a single category or set of competitors. The database contains 345+ brands and 200K+ coded advertisements.

How long does it take?

A category analysis is often completed in a matter of days to two weeks, depending on the brands, channels, and time period. Historical data is already in the database.

How much does it cost?

The price depends on the number of brands, channels, and the time period; we’ll provide you with a customized quote. Please contact us at validators.nl/contact.

What do you get in return?

Understanding themes, claims, and your brand’s positioning relative to competitors. This helps you decide which messages your brand should—or shouldn’t—emphasize.

In which industries does it work?

For sectors including FMCG, telecommunications, finance, and retail: the database covers more than 15 industries. This method is most effective where brands are visibly competing for attention.