Persuasion Association Test™
Measure consumers’ unconscious preferences and brand associations beyond the socially desirable responses found in traditional questionnaires.
Frequently Asked Questions
- What is PAT?
- PAT™ (Persuasion Association Test) measures unconscious preferences: consumers make choices under mild time pressure, bypassing socially desirable responses. Their choices and reaction times reveal what truly appeals to them.
- Starting at what N?
- We recommend a minimum of 150 respondents to ensure a reliable ranking. This way, you can see not only which option wins, but also how significant the difference is.
- How long does it take?
- A PAT™ test is conducted online and is often completed within 1–3 weeks. The briefing, fieldwork, and ranking phases follow one another in quick succession.
- How much does it cost?
- The price depends on the number of options and the sample size; we will provide you with a customized quote. Please contact us at validators.nl/contact.
- What do you use PAT for?
- For logos, packaging, slogans, certification marks, OOH, and brand associations. Anytime you want to know which version intuitively appeals the most.
- How many options can I test at the same time?
- Multiple entries at once: PAT™ ranks them. You'll see the winner and how far ahead they are from the rest.