How a strong brand policy earned Škoda a higher market share

...And a SAN Consistent Accent! Join us on a brand journey. Read more >>

Sustainability of the brand strategy through Category Entry Points

How do you create a brand strategy that fits? And how do you keep in touch with your target group? MKB Brandstof examined this question. Read more >>


Clear increase in appreciation of Goody Good Stuff through the use of ValueFlow. Read more

Eye tracking: moving digital outdoor advertising 52% better seen

Moving expressions increase the visibility of the digital screens. Read more

Adjustments increased brand recall by 22%

For whiskey brand Four Roses we investigated the effectiveness and conspicuousness of outdoor advertising. And with success! Read more

Video Storytel 16% higher brand awareness after collaboration between Validators and KICK!

How data collection in the concept phase contributes to the effectiveness of your expression.

Communication effectiveness

The combination of CEP research and implicit association measurements allows ANWB to turn the 'knobs' of the brand. Read more

Increased international understanding of brand identity

What is the situation with brand awareness, image and competition in the Netherlands, Spain and Italy? Read more >>

Drivers in a strong brand choice

What is the effect of marketing and communication activities on organisation KPIs, the brand funnel, image values and actual behaviour? We mapped it out for the Dutch Heart Foundation. Read more >>

No-logo expression costs McDonald's 38% in brand impact

McDonald's lacks effectiveness and competitors like Burger King 'eat' with it. Read more>>

Iconic outdoor advertising works for Coca-Cola

What is the effect of the iconic 'Dutch' expressions for the brand transfer and the Brand DNA: how well is the brand still recognizable with a short contact? Read more

'Talking' questionnaire helps TUI conquer tour market

Understanding drivers and barriers within the category through deployment of StoryFlow.

Input for marketing strategy for Boldking

Mapping CEPs for Boldking in the Netherlands and Germany. Read more >>


Is TP Vision (Philips TV) conquering Europe with OLED+?

Validators helps Philips TV position itself as a premium brand.
Read more >

Implicit techniques for testing impact campaigns

By using implicit methods, we discovered for DPC the (unconscious) views and willingness to take action with regard to campaigns. Read more >>

Impulsive preferences


What triggers people to send a heartfelt Christmas wish in the dark days before Christmas? Or what exactly is it that keeps them from it? We picked it out for GREETZ. Read more >

Advice reallocation total advertising budget

In eCommerce, offline communication also contributes to the generation of web traffic. Read more

Market research agency of the year

They develop innovative techniques and convert them into new insights that convince a growing group of clients'.